UAE economy capital Dubai is seeing a great recovery in the Tourism sector. The city continues to inspire global tourism recovery by welcoming over 6.17 million international visitors from January to May 2022. It is a 197 percent year-on-year (YoY) increase from last year’s same five-month period in which the city attracted only two million international visitors.
Dubai’s Department of Economy and Tourism (DET) revealed the latest tourism data at its first ‘City Briefing’ for 2022. City Briefing is a bi-annual event that gives an in-depth outlook of the industry to stakeholders, and partners and discusses future strategies to further encourage the position of the city for business, investment, talent, and tourism globally. More than 1200 concerned officials attended the event from the tourism industry including travel, aviation, hospitality, and retail sectors.
Director-General of Dubai’s Department of Economy and Tourism, Helal Saeed Almarri said that His Highness Sheikh Mohammed bin Rashid Al Maktoum’s extraordinary vision and leadership (Vice President and Prime Minister of the UAE and Ruler of Dubai) have always inspired all the people of Dubai. His vision is also reflected in the continued growth of the City. All the concerned officials are focused on enhancing the city’s position as a global hub for business, travel, and tourism. Due to the historical success of Expo 2020, there is massive momentum that is encouraging the growth of the all cultural to culinary tourism pillars. The city is moving ahead towards achieving the most ambitious goal of making Dubai an often visited destination and becoming the city of the future which is the best place in the world to live and work.
He further added that for the remainder of 2022, the tourism industry will exploit all the key elements which have helped in the steady growth of the sector year after year since Dubai reopened to international visitors in 2020. The city provides a vast destination to visitors that offers unique value and memorable experiences to them. The city will continue to grow with the support of the stakeholders and partners, so the officials count on them to continue to play an important role in encouraging growth and providing confidence and trust to the travelers that Dubai is a safe destination.
In the event, DET revealed the overall figures which showed that Dubai’s Hotels maintained an occupancy level of 76 percent in the period of January to May 2022 which was only 62 percent in the same period last year. According to the data released by the hotel management analytics firm STR, Dubai ranked no 1 globally in hotel occupancy more than other international destinations like New York (61 percent) followed by London (60 percent), and Paris (57 percent), for the January-April 2022 period.
The day program was opened by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) in which he provided an outline of the industry through a detailed presentation that suggested the number of international visitors and marketing insights. He also described the campaign “Stay More, Pay Less” which was one of the reasons more families and visitors selected the city to spend their summer here. This was a city-wide campaign, supported by over 60 hotels. All the hotels and resorts were providing outstanding value to international visitors by giving them exceptional offers. Under this campaign, guests were offered to stay for seven nights and pay for a five-night stay or stay for five nights and pay for a three-night stay.
He further added that To make sure the city is at the top of the world’s leading travel destinations, constant communication between the concerned officials and stakeholders played an important role. Due to the constant dialogue with the stakeholders, it is ensured that all the professionals are aligned with the collective efforts made under the guidance of the leadership vision. The collaboration also provides opportunities to the stakeholders to take advantage of the campaigns launched that are designed to keep Dubai as the top-of-the-mind destination for international travelers. City positive performance is also a review of its flexibility and success of the recovery rate strategy. As officials are attempting to grip the domestic market and encourage the growth of the tourism industry, they are fully confident that the summer season will serve as the launchpad to accelerate the momentum of the industry.
Also, Issam Kazim described the global campaign of Dubai which fascinated audiences across the world. He briefed Dubai Presents which is a thrilling campaign about the must-visit attractions of Dubai, through the trailers in which Hollywood and Bollywood stars are cast. He also praised Dubai as the city is being selected as the No.1 Global Destination in Tripadvisor Travellers Choice Awards 2022. The event also showed Dubai’s position as a global gastronomy hub that has received a huge boost because of MICHELIN Guide Dubai and the arrival of famous fine-dining food critique brand Gault&Millau, both vital additions to the city’s fast-evolving gastronomy scene.
Dubai continues to remain the most popular travel destination because of its multifaceted offerings which also verifies the success of the global campaigns run by DET throughout the year. Since Q4 2021, over 200 million searches have been done for travel to Dubai and In May 2022, searches and bookings for the city have almost reached the pre-pandemic level.
CEO of Dubai Festivals and Retail Establishment (DFRE), Ahmed Al Khaja described the main highlights of Dubai’s Retail Calendar 2022 which is loaded with iconic citywide festivals, events, activations, and experiences. It includes the most awaited Dubai Summer Surprises which is the region’s biggest summer festival that is celebrating its 25th edition this year, from 1 July to 4 September 2022. Also, it involves next month’s Eid in Dubai which is the Eid Al Adha celebrations, and the Dubai Fitness Challenge, which is going to happen in October.