EVENTIT Unveils Exhilarating Showcase of Experiential Events in Scotland

EVENTIT has launched a new event designed to support Scotland’s growing market for experiential events.

EXPERIENCEit, which will be held at the Edinburgh International Conference Centre (EICC) on 8 February 2024, will aim to bring together organizations and individuals from the creative marketing and communications, film, entertainment, sport, festivals, and business events sectors.

EVENTIT board member and Experience Designed founder Kim Myhre said, “These are inspiring times in the brand experience business. Changing audience expectations, new technologies, and more strategic approaches to experience design drive innovation and create new opportunities. Events like EXPERIENCEit offer the experience marketing community a chance to share, learn, network, and do business in the emerging experiences marketplace.”

The experience economy is set to increase in value to £9.6tn ($12tn) by 2028, according to the World Experience Summit.

Events director Judith Wilson said the event will focus on creativity, technology, sustainability, well being, and diversity. “Our partners will create immersive and experiential activities, offering attendees a glimpse into the future of event experiences,” she added.

Attendees can expect keynote sessions from UK agencies, tour groups led by industry professionals providing insights into all the exhibits, interactive games, and activities, audience-led campfire sessions, and various experience solutions.