Last Updated: 30 April 2025,
Where Global Cosmetics Meets India’s Needs: Global cosmetic powerhouses unite for 3-day showcase featuring Korea as K-Beauty country partner, alongside top beauty leaders from France, Vietnam, Indonesia, Türkiye, Hungary, and more.
New Delhi, India — The global spotlight is turning towards India’s capital as it prepares to host one of the most anticipated international beauty and personal care exhibitions of the year. Titled BeautySum India 2025, this mega trade fair will take place from August 28 to 30, 2025, at the state-of-the-art Yashobhoomi, located within the India International Convention and Expo Centre (IICC) in Dwarka, New Delhi. Organized by MESSE ESANG, South Korea’s top-tier exhibition organizer, the event is expected to create new benchmarks for global engagement and market access in the beauty sector.
This three-day extravaganza promises to bring together the world’s leading beauty and cosmetics innovators under one roof. Notably, South Korea has been named the K-Beauty Country Partner, reflecting the nation’s global influence in beauty trends and skincare technology. Alongside Korea, several other countries such as France, Vietnam, Indonesia, Türkiye, and Hungary will showcase their finest offerings in cosmetics, skincare, packaging, and wellness solutions.
Themed as “Where Global Cosmetics Meets India’s Needs”, the event is being envisioned as more than just a product showcase. It is positioned as a strategic platform that enables cross-border collaborations, customized business matchmaking, and immersive learning through a line-up of conferences and live demonstrations.
MESSE ESANG’s spokesperson emphasized the vision behind the initiative, stating, “BeautySum India 2025 is more than just a trade show — it’s a gateway for global beauty brands to enter and thrive in one of the world’s fastest-growing markets, India. With the strong presence of innovative companies from Asia and Europe, we are creating a truly global platform for collaboration, innovation, and business success. MESSE ESANG INDIA is proud to bring our exhibition expertise to India and support meaningful connections between international brands and Indian buyers. We envision BeautySum India not only as a showcase for products, but as a global networking hub where lasting cross-border partnerships are born and the future of beauty is shaped together.”
A key highlight of BeautySum India 2025 will be the Global Beauty Trend Conference, a professional conference featuring sessions on clean beauty, sustainability, future-ready cosmetic ingredients, and international organic certification standards. These curated sessions will help industry stakeholders stay ahead of the curve by understanding shifting consumer preferences and regulatory landscapes.
Adding to the dynamic business ecosystem, the event will feature a dedicated ODM Match-Up Lounge, which enables direct interaction between Indian buyers and globally renowned Original Design Manufacturers (ODMs). This will be especially valuable for businesses and entrepreneurs seeking customized private-label solutions and faster go-to-market strategies. The beauty technology segment of the exhibition will draw special attention with its cutting-edge demonstrations of AI-powered skincare diagnostics, next-generation beauty devices, and innovations transforming the aesthetics and dermatology fields.
The diversity of participating exhibitors is one of the event’s strengths. The trade fair will feature companies from all facets of the beauty and wellness ecosystem, including cosmetic brands, raw materials suppliers, skincare and aesthetic technology developers, packaging solution providers, fragrance creators, hair and nail care experts, and firms focused on inner beauty and wellness products. From heritage beauty houses to new-age beauty-tech start-ups, the exhibition is designed to serve as a melting pot of creativity and commerce.
The exhibition is expected to attract a broad spectrum of buyers and business visitors, including importers, distributors, retail chains, e-commerce heads, spa and salon owners, dermatology clinics, and entrepreneurs aiming to launch or expand their beauty brands in India. With personalized matchmaking programs and one-on-one consultation opportunities, the event aims to foster meaningful collaborations and long-term partnerships.
The timing of the event is crucial and highly strategic. India’s Beauty and Personal Care (BPC) market is undergoing a significant transformation. According to industry estimates, the market is projected to reach USD 30 billion by 2027, accounting for nearly 5% of the global BPC market. The growth trajectory is supported by a surge in online consumer behavior, with the number of online BPC users expected to grow from 67 million in 2022 to 150 million by 2027. The country also boasts one of the highest compound annual growth rates in the global BPC industry, making it a prime destination for international brands looking to expand.
MESSE ESANG, known for organizing successful international expos in Asia, is leveraging its extensive global network to ensure BeautySum India 2025 offers more than just exhibition space. By promoting the vibrant image of K-Beauty, the organizer aims to help participating brands boost their visibility, engage with new audiences, and conduct effective product promotions backed by market insights. As described in the show’s concept, BeautySum embodies the synergy between India’s rapidly growing consumer base and Korea’s excellence in beauty innovation, offering a platform where tailored, high-quality solutions can meet the evolving needs of global consumers.
Registration for exhibitors is now open. Companies interested in showcasing their products or services can contact the organizers at beautysum@esgroup.net to reserve a booth. Exhibitors can opt for a raw space setup, which allows for complete design freedom, or choose the shell scheme option, which includes standard furniture, carpeting, lighting, and signage. The show will also include influencer engagement programs, live streaming events, and content creation zones to amplify brand exposure in the digital space.
