Ex-Uber Executive Jenny Lewis Joins The Knot Worldwide as CMO
The Knot Worldwide, a leading global digital wedding planning organization and the parent organization of WeddingWire India, has declared that Jenny Lewis, previous Head of US and Canada Advertising for Uber Innovations, Inc., has joined the organization as Head Marketing Officer.
Jenny Lewis will lead all marketing, insights, and editorial initiatives for The Knot Worldwide and its 19 worldwide brands across 16 nations.
The organisation has most recently scaled its Web-based business contributions, which incorporate The Knot Registry, The Knot Invitations, WeddingWire Invitations, and much more.
Jenny Lewis, a specialist in scaling two-sided marketplaces and developing and advancing the perceivability and impact of notable brands, was most recently the Head of US and Canada Marketing for Uber and UberEats. Throughout her 7+ years with Uber, Lewis was the main force behind various item and brand-defining drives, including UberPOOL and the brand’s Coronavirus response campaign. Before Uber, Lewis worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she created co-marketing strategies with Fortune 500 brands like MillerCoors and Volkswagen. She is an alumna of George Washington College with a B.A. in Political Communication.
Jenny Lewis said, “As a worldwide leader in weddings, The Knot Worldwide has made longstanding progress in providing couples and visitors with an unmatched all-inclusive wedding planning solution, while supporting small businesses through its worldwide commercial centres.” As the number of weddings all over the planet will hit a record-breaking high this year, I’m excited to join this talented authority group at such a pivotal moment when our administrations are required like never before. I anticipate further developing and carrying out a procedure that upholds our worldwide development plans and eCommerce business objectives and, above all, provides couples with an unparallel encounter during the main snapshots of their lives. “
The Knot Worldwide CEO, Tim Chi, said, “It is a significant privilege to invite Jenny Lewis to The Knot Worldwide family.” She is a profoundly experienced and seasoned business leader responsible for building one of the most notable worldwide marketplace brands: Uber. I’m sure that Jenny’s consumer-centric way of dealing with full-funnel marketing and capacity to anchor a brand’s relevancy with current and forthcoming purchasers will drive innovation for the large numbers of engaged couples and countless wedding visitors that we serve every year in the $200 billion worldwide wedding industry.
Anam Zubair, Associate Director of Marketing– WeddingWire India, said, “Jenny goes along with us at a crucial time whenever the market opportunity is immense.” She welcomes on board an abundance of involvement from managing brands like Uber, where she has been instrumental in driving development. This enables The Knot Worldwide and WeddingWire India to distinguish new learning experiences and get significant insights from a group of people that are incredibly digital-savvy. We are sure that with Jenny’s initiative, we’ll have the option to make WedTech an essential part of each and every Indian consumer’s life. “
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