AEV icebreaker event sponsors have been confirmed ahead of the Association of Event Venues (AEV) annual conference — with Full Circle Events & Exhibitions Ltd and Showsec International Ltd named as key supporters of the evening networking session that sets the tone for delegates. The icebreaker event is a prelude to the main conference and offers the ideal informal setting for industry professionals to connect, exchange ideas and build relationships.
Why the AEV icebreaker event sponsors matter
Securing the AEV icebreaker event sponsors signals a strong endorsement of the value of networking and pre-conference socialising within the exhibitions & events industry. Networking evenings are increasingly essential in the events calendar: they offer delegates a chance to mingle, surface new business leads, align with peers and promote a sense of industry community. The involvement of Full Circle Events & Exhibitions and Showsec International helps amplify that value, providing operational backing, brand credibility and experiential support to the evening’s tone and delivery.
About the sponsors
Full Circle Events & Exhibitions Ltd is a leading UK full-service exhibition stand contractor, specialising in exhibitions, conferences and event build-logistics. The company emphasises sustainability and end-to-end project delivery—from design through to execution. Showsec International Ltd is a global specialist in event security and crowd management, adding a layer of operational excellence and guest-experience assurance to the networking event. While direct sponsor-details on Showsec’s role here are less publicly detailed, the pairing of build-/design-expertise (Full Circle) and event-services-/security-expertise (Showsec) makes for a strong complementary sponsorship set.
What the sponsorship means for delegates and organisers
For delegates attending the AEV annual conference, knowing the AEV icebreaker event sponsors are seasoned industry players can enhance confidence in the evening’s quality and structure. Networking events backed by reputable sponsors often translate into better-planned venues, more engaging activities, stronger guest amenities and smoother logistics. For organisers and venue partners, it reflects how the industry values and invests in the “off-stage” moments — those less formal but highly strategic interactions that often yield business deals, collaborations and new partnerships.
Implications for the exhibitions & events ecosystem
- Stand-builders and contractors: The involvement of Full Circle signals the importance of integrated deliverables at industry networking events – build, AV, lighting, experiential elements are central.
- Security and operations companies: Showsec’s involvement underscores how expectations for guest-experience and safety are rising even at social/networking functions in the events industry.
- Sponsors and exhibitors: This sponsorship highlights a trend where suppliers rather than just exhibitors support the broader event ecosystem—including networking and non-core programme elements.
- Venue-and event planners: The icebreaker is part of the full event journey; investing in the pre-conference networking zone is becoming a differentiator for delegate experience and brand positioning.
Looking ahead
With the AEV annual conference scheduled for November 14, 2025 at ExCeL London (with the icebreaker on November 13), these sponsorships set the tone early for an engaging, high-value event week. Organisers now have the early advantage of knowing the networking element is supported by industry infrastructure and service players. For those planning participation, this is a cue to consider how they will engage during the icebreaker (and beyond) and what networking strategy they should adopt.
Conclusion
The announcement of AEV icebreaker event sponsors Full Circle Events & Exhibitions Ltd and Showsec International Ltd reflects a mature and strategic approach within the exhibitions & events industry to elevate networking and community-building moments. For anyone involved in venues, event delivery, contractor services or exhibition planning, this sponsorship news is a reminder of how even the social segments of conferences are now central to programme design, audience experience and business growth.
