The global motorcycle and powersports industry continues to evolve as technology, consumer expectations, and retail strategies reshape the market. Against this backdrop, AIMExpo 2026 is positioned as a critical meeting point for industry professionals seeking insight, innovation, and business growth. Scheduled to take place from January 7 to January 9, 2026, at the Anaheim Convention Center in California, the event will bring together key stakeholders from across the powersports ecosystem.
Organized by the Motorcycle Industry Council (MIC), AIMExpo 2026 will remain a trade-only event, designed exclusively for qualified industry participants, including manufacturers, dealers, distributors, service providers, and media professionals.
A Dedicated Business Platform for the Industry
AIMExpo has built its reputation as a professional, business-first trade show. Unlike consumer-focused exhibitions, the event is structured to support meaningful commercial interaction. Attendance is limited to industry professionals, creating an environment where discussions focus on product sourcing, dealership planning, distribution strategies, and long-term partnerships.
This trade-only format allows companies to engage directly with decision-makers, evaluate new offerings, and prepare for the upcoming retail season with clarity and focus.
Strategic Timing at the Start of the Year
The early January schedule makes AIMExpo 2026 especially valuable for industry planning. Taking place at the beginning of the business year, the event enables manufacturers to present new models and technologies while giving dealers an opportunity to align purchasing and inventory decisions before peak selling periods.
By hosting the event during this strategic window, AIMExpo supports proactive decision-making and helps companies set the direction for the year ahead.
Anaheim as the 2026 Host City
The move to Anaheim, California, places AIMExpo on the U.S. West Coast, a region closely connected to powersports culture, design, and innovation. The Anaheim Convention Center offers modern facilities, strong transportation access, and proximity to major industry hubs.
This location also aligns AIMExpo with other industry gatherings and brand activities often scheduled during the same period, making it easier for companies to maximize their presence and engagement.
Exhibition Focus and Product Scope
The exhibition floor at AIMExpo 2026 will feature a comprehensive range of products and services representing the full spectrum of the powersports market. Exhibits are expected to include:
- Motorcycles across street, off-road, and specialty segments
- ATVs and utility vehicles
- Side-by-side vehicles
- Electric and alternative mobility solutions
- Riding gear, helmets, and protective apparel
- Parts, accessories, and performance components
- Dealer tools, software, and service solutions
This wide scope allows attendees to compare offerings, identify trends, and evaluate new opportunities across multiple categories in one setting.
Supporting Product Launches and Market Readiness
AIMExpo plays a key role in helping companies introduce products for the upcoming retail season. Manufacturers use the event to present new models, technology updates, and accessories, while dealers gain early access to information that supports purchasing and merchandising strategies.
The show’s structure encourages practical conversations around pricing, availability, logistics, and consumer demand—critical factors for success in a competitive market.
Education Programs for Dealers and Stakeholders
Beyond the exhibition floor, AIMExpo 2026 will include a dedicated education program designed to address real-world business challenges. These sessions are targeted toward dealers and industry professionals seeking actionable insights rather than theoretical discussion.
Education topics are expected to focus on:
- Dealership operations and profitability
- Market trends and consumer behavior
- Digital tools and technology adoption
- Customer engagement and retention strategies
- Workforce development and leadership
By integrating education with the exhibition experience, AIMExpo provides added value that supports both immediate and long-term business growth.
Networking and Community Engagement
Networking remains a central element of the AIMExpo experience. The 2026 edition will feature organized meet-ups, hosted events, and structured networking opportunities designed to encourage interaction beyond booth visits.
Special programs supporting diversity, inclusion, and professional development will also be part of the agenda, reflecting the industry’s growing focus on building a strong, inclusive professional community.
These initiatives help foster collaboration, mentorship, and knowledge sharing across different segments of the powersports sector.
A Working Environment for Industry Collaboration
AIMExpo is widely recognized as a “working show,” where business discussions take priority over promotion. Companies attend to exchange ideas, explore partnerships, and gain insights into where the industry is headed.
Media participation further supports product visibility and industry communication, while maintaining the show’s professional focus.
Looking Ahead to AIMExpo 2026
The powersports industry is currently navigating changes driven by electrification, digital retail strategies, sustainability considerations, and evolving rider demographics. AIMExpo 2026 arrives at a time when these topics are shaping product development and business models.
By combining product showcases, education, and direct industry dialogue, the event provides a timely platform for addressing these changes and preparing for the future.
Conclusion
AIMExpo 2026, taking place from January 7 to 9, 2026, at the Anaheim Convention Center, continues to strengthen its role as a leading business platform for the motorcycle and powersports industry. With its trade-only format, broad product representation, targeted education, and structured networking, the event supports manufacturers, dealers, and service providers as they navigate a changing market landscape.
As the industry looks ahead, AIMExpo 2026 stands as a focused environment where innovation meets strategy—helping drive the future of motorcycles and powersports.
