The Arabian Travel Market (ATM) 2026 is scheduled to take place from 4–7 May 2026 at the Dubai World Trade Centre (DWTC) in the United Arab Emirates. The internationally recognised travel and tourism event will bring together global industry leaders, decision-makers, and stakeholders to explore new opportunities and strategies shaping the future of the travel sector.
Under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology,” ATM 2026 will focus on how innovation, sustainability, inclusivity, and digital transformation are redefining travel and tourism worldwide. The theme reflects a long-term vision for industry growth, highlighting the importance of technology-led solutions and responsible tourism practices in a rapidly evolving global landscape.
A key highlight of ATM 2026 will be its multi-stage conference programme, designed to deliver strategic insights into the forces influencing global travel. Dedicated stages, including the Global Stage, Future Stage, and Experience Stage, will address critical topics such as destination development, emerging travel trends, sustainable tourism models, and the expanding role of digital tools and smart technologies.
The Global Stage will provide a high-level perspective on major trends reshaping the tourism ecosystem, including accessibility, sustainability, premium travel experiences, and changing traveller expectations. Industry experts and research leaders will present data-driven analysis to help stakeholders better understand market dynamics and long-term opportunities.
Meanwhile, the Future Stage, integrated within the event’s travel technology showcase, will examine the impact of advanced innovations such as artificial intelligence, automation, immersive digital experiences, and next-generation platforms. These sessions will highlight how technology is transforming customer journeys, operational efficiency, and business models across the travel value chain.
The Experience Stage, focused on the business events and meetings sector, will explore new growth opportunities in conferences, incentives, and professional gatherings. Discussions will cover evolving event formats, leadership development, sustainable planning approaches, and the use of event technologies to enhance engagement and value creation.
In addition to its thought leadership programme, ATM 2026 will feature a wide range of innovations across travel technology, luxury tourism, hospitality, and business events. Co-located platforms will enable industry professionals to connect with solution providers, discover next-generation offerings, and engage in high-value networking and business development opportunities.
As the global travel industry prepares for the decades ahead, Arabian Travel Market 2026 is positioned as a vital platform for shaping long-term strategies, encouraging sustainable tourism growth, accelerating technological adoption, and fostering collaboration across international markets.
