Asia MICE Youth Challenge 2025 is set to be one of the most anticipated events in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. The 10th edition of the AFECA Asia MICE Youth Challenge will take place on 6 November 2025 in Jakarta, Indonesia, attracting a record number of participants. This year, 22 teams from 10 countries and regions across Asia will compete, making it the largest gathering of young talent in the challenge’s history.
Organized by the Asian Federation of Exhibition and Convention Associations (AFECA), the Asia MICE Youth Challenge 2025 provides a dynamic platform for emerging MICE professionals to develop their skills, showcase their creativity, and gain international exposure. AFECA, with over 140 members in 17 countries, has long been committed to fostering innovation and professional growth in the Asian MICE sector.
The challenge encourages teams to conceptualize and develop comprehensive business plans for launching impactful events. Participants are assessed on innovation, feasibility, strategic thinking, and presentation skills. By taking part in Asia MICE Youth Challenge 2025, young professionals gain hands-on experience in managing large-scale MICE events while learning how to promote their country’s or region’s unique identity through creative solutions.
Mr. Sandeep Gurwara, Chair of the Organizing Committee, emphasized, “Asia MICE Youth Challenge 2025 is more than a competition – it’s a learning platform where future leaders can test their skills, collaborate with peers, and contribute to the growth of the MICE industry.” The event aligns with Asia’s expanding influence on the global MICE stage and highlights the region’s commitment to nurturing talent.
Ms. Dilys Yong, Advisor of the Organizing Committee and Honorary President of AFECA, added, “Celebrating the 10th edition of the AFECA Asia MICE Youth Challenge reflects our ongoing dedication to inspiring emerging professionals. Since its inception in 2015, the initiative has consistently promoted innovation, creativity, and excellence in the MICE industry.”
As AFECA marks its 20th anniversary, President Dato Vincent Lim stated, “Asia MICE Youth Challenge 2025 embodies our mission to cultivate creativity, entrepreneurship, and leadership within the MICE community. The record participation this year underscores Asia’s vibrant talent pool and entrepreneurial spirit.”
The event will be hosted by ASPERAPI in Jakarta and supported by prominent sponsors such as R.E. Rogers India Pvt. Ltd., Association of Korean Exhibition Industry (AKEI), Shanghai New International Expo Centre (SNIEC), Conference and Destination Management (CDM), Impact Exhibition Management Co. Ltd., Prime Marketing Services Promotion Ltd., and Kaoshiung Global MICE Association (KGMA).
Prizes at Asia MICE Youth Challenge 2025 will recognize excellence in multiple categories, including Champion, 1st and 2nd Runner Up, Best Presenter, Most Knowledgeable, Best Sustainability Idea, Best PowerPoint Presentation, Best Theme Attire, and Most Popular Award. Winners will receive trophies, certificates, and cash prizes, offering both prestige and motivation for participants.
Asia MICE Youth Challenge 2025 is more than a competition – it is a celebration of innovation, collaboration, and leadership among Asia’s young MICE professionals. The event not only highlights the creativity of the next generation but also reinforces Asia’s position as a global hub for MICE excellence. By participating, young professionals gain invaluable exposure, expand their network, and contribute meaningfully to the growth of the industry.
For more information and updates on Asia MICE Youth Challenge 2025, visit AFECA’s official channels and stay connected with the region’s leading young MICE talents.
