Battle of the Sexes exhibition match is the phrase that introduces this high-profile sporting showcase, where the concept of “exhibition” takes on a modern twist. On 28 December 2025, at Dubai’s Coca-Cola Arena, world No 1 women’s player Aryna Sabalenka will face Australian maverick Nick Kyrgios in what is billed as the next chapter in the “Battle of the Sexes” exhibition match tradition.
From the vantage point of ExhibitionGlobe, this event illustrates how “exhibitions” are not only confined to trade fairs and conferences—they also encompass entertainment-sporting formats where the word “exhibition” indicates a special showcase rather than competitive tournament. It’s valuable for your site to highlight such crossover events, because they attract global audiences and have implications for event-formats, sponsorship, audience engagement and venue planning.
In the lead-up to the match, Sabalenka expressed respect for the legendary Billie Jean King and her historic 1973 showdown with Bobby Riggs, stating she is proud to represent women’s tennis in this modern exhibition match. The format and the theme (men’s vs women’s sport) give the exhibition match a layered significance beyond just tennis—it taps into gender equality, sports entertainment, global marketing and high-profile event production.
For ExhibitionGlobe’s audience, there are several angles worth exploring: the venue (Coca-Cola Arena in Dubai), the date (28 December), the promotional narrative (“Battle of the Sexes”), the crossover audience (tennis fans, general sports audience, global broadcast/streaming potential) and how such exhibitions sit within the broader event industry. As organisers prepare this exhibition, they likely factor in sponsorship, broadcast rights, arena logistics, spectator experience and spin-off content (media, fan engagement).
In short, the Battle of the Sexes exhibition match offers ExhibitionGlobe both a compelling event story and a model of how exhibition formats are evolving in sport and entertainment—useful both as content and as inspiration for event professionals.
