The Dubai Entertainment, Amusement & Leisure Expo is set to return in 2026 as one of the most influential and established exhibitions dedicated to the global entertainment, amusement and leisure industries. Scheduled to take place from 10–12 February 2026 at the prestigious Dubai World Trade Centre, located on Sheikh Zayed Road, Dubai, United Arab Emirates, the event will welcome international brands, manufacturers, suppliers, investors and decision-makers from across the world.
Recognised as a flagship trade exhibition in the Middle East, the Dubai Entertainment, Amusement & Leisure Expo provides an essential platform for industry professionals to explore emerging technologies, discover innovative leisure solutions, and build strategic partnerships that shape the future of entertainment and amusement markets globally.
Overview of Dubai Entertainment, Amusement & Leisure Expo
The Dubai Entertainment, Amusement & Leisure Expo is a long-standing B2B exhibition that focuses exclusively on the entertainment, amusement and leisure sectors. With decades of industry presence, the event has earned a strong reputation as a trusted meeting point for global suppliers and buyers seeking high-value business opportunities.
The exhibition showcases a wide range of products and services including amusement rides, arcade games, virtual reality attractions, family entertainment centre equipment, themed entertainment concepts, leisure infrastructure, and digital gaming technologies. By bringing together stakeholders from multiple segments, the Dubai Entertainment, Amusement & Leisure Expo plays a vital role in supporting industry growth and innovation.
Event Date, Venue and Address
The Dubai Entertainment, Amusement & Leisure Expo will be held from 10 February to 12 February 2026 at one of the region’s most prominent exhibition venues.
Venue: Dubai World Trade Centre
Address: Sheikh Zayed Road, Dubai, United Arab Emirates
The centrally located venue ensures easy access for international visitors, exhibitors and trade professionals, making the Dubai Entertainment, Amusement & Leisure Expo a truly global business destination.
Key Highlights of DEAL 2026
Cutting-Edge Entertainment Technologies
One of the core attractions of the Dubai Entertainment, Amusement & Leisure Expo is its extensive display of innovative entertainment and leisure technologies. From immersive virtual reality experiences to next-generation amusement rides, exhibitors will present solutions that redefine customer engagement and attraction performance.
Business Networking and Partnerships
The Dubai Entertainment, Amusement & Leisure Expo is designed to foster meaningful business connections. Industry professionals have the opportunity to meet manufacturers, distributors, developers and investors, creating an environment ideal for deal-making, collaborations and long-term partnerships.
Global Industry Participation
With exhibitors and visitors attending from numerous countries, the Dubai Entertainment, Amusement & Leisure Expo reflects the global scope of the entertainment and leisure industry. The event provides valuable insights into international market trends, regional demand, and emerging investment opportunities.
Industry Knowledge and Insights
Alongside the exhibition floor, the Dubai Entertainment, Amusement & Leisure Expo supports knowledge sharing through expert discussions, presentations and industry interactions, enabling professionals to stay informed about evolving market dynamics.
Tickets and Visitor Entry
Entry to the Dubai Entertainment, Amusement & Leisure Expo is primarily intended for trade professionals and industry stakeholders. Visitor tickets are generally available through prior registration, and in many cases, trade visitors may be eligible for complimentary access depending on registration category and professional profile.
Advance registration is strongly recommended to ensure smooth entry and full access to the Dubai Entertainment, Amusement & Leisure Expo exhibition halls.
Stall Price and Exhibitor Information
Exhibitors interested in participating in the Dubai Entertainment, Amusement & Leisure Expo can choose from a variety of booth sizes and exhibition space options. Stall prices are not typically published publicly, as costs depend on factors such as booth size, hall location, design requirements and additional branding services.
Companies wishing to exhibit are advised to contact the event organisers directly to receive detailed stall pricing, floor plans and exhibitor packages. Early booking often provides better booth placement and enhanced visibility at the Dubai Entertainment, Amusement & Leisure Expo.
Business Benefits of Participating in DEAL 2026
Access to High-Growth Markets
The Dubai Entertainment, Amusement & Leisure Expo serves as a gateway to the Middle East, Africa, and South Asia, regions experiencing rapid expansion in entertainment and leisure infrastructure.
Strengthened Brand Visibility
Exhibiting or attending the Dubai Entertainment, Amusement & Leisure Expo enhances brand recognition among decision-makers actively seeking new suppliers and innovative solutions.
Competitive Industry Insights
By exploring competitor offerings and market innovations, businesses gain a strategic advantage and remain aligned with industry trends showcased at the Dubai Entertainment, Amusement & Leisure Expo.
Legacy and Industry Impact
Over the years, the Dubai Entertainment, Amusement & Leisure Expo has played a significant role in shaping the regional entertainment and leisure landscape. Many exhibitors have successfully launched products, expanded into new markets and secured long-term partnerships as a direct result of participating in the event.
The Dubai Entertainment, Amusement & Leisure Expo 2026 stands as a critical event for professionals operating in the global entertainment, amusement and leisure industries. Taking place from 10–12 February 2026 at the Dubai World Trade Centre, the exhibition offers unmatched opportunities for networking, sourcing, investment and business expansion.
Hosting the Dubai Entertainment, Amusement & Leisure Expo in Dubai adds significant strategic value to the event. Dubai is globally recognised as a hub for tourism, innovation, and large-scale entertainment developments. The city continues to invest heavily in theme parks, indoor attractions, entertainment districts, and leisure infrastructure, making it an ideal meeting point for global industry players.
Sustainability is also becoming an important theme at the Dubai Entertainment, Amusement & Leisure Expo, with exhibitors presenting energy-efficient rides, eco-friendly materials, and smart operational technologies designed to reduce environmental impact while improving profitability.
The Middle East’s growing population, strong tourism inflow, and government support for leisure development further enhance the importance of the Dubai Entertainment, Amusement & Leisure Expo as a regional and international business platform.
Opportunities for Startups and Emerging Brands
The Dubai Entertainment, Amusement & Leisure Expo is not only beneficial for established global companies but also presents valuable opportunities for startups and emerging brands. Smaller companies gain exposure to international buyers, investors, and distributors who are actively seeking innovative and differentiated entertainment solutions.
Networking and Relationship Building at DEAL 2026
Relationship building remains at the heart of the Dubai Entertainment, Amusement & Leisure Expo. The exhibition environment encourages direct interaction between exhibitors and visitors, enabling face-to-face discussions that lead to trust, collaboration, and long-term partnerships.
Whether through scheduled meetings, informal discussions on the exhibition floor, or industry gatherings, the Dubai Entertainment, Amusement & Leisure Expo provides a highly effective setting for building professional relationships that drive business success.
Impact on Regional Entertainment Development
The Dubai Entertainment, Amusement & Leisure Expo plays a critical role in supporting the growth of entertainment and leisure projects across the Middle East, Africa, and South Asia. Developers and operators attending the event gain access to global expertise, advanced technologies, and turnkey solutions that help bring ambitious entertainment projects to life.
Many large-scale attractions and family entertainment centres across the region have sourced equipment, concepts, and partners directly through connections made at the Dubai Entertainment, Amusement & Leisure Expo.
Planning Your Visit to DEAL
Visitors planning to attend the Dubai Entertainment, Amusement & Leisure Expo are encouraged to allocate sufficient time to explore the exhibition halls, attend industry discussions, and engage with exhibitors across multiple categories. With three full days of programming, the event allows professionals to efficiently compare products, evaluate suppliers, and identify new business opportunities.
The venue’s location along Sheikh Zayed Road ensures convenient access to hotels, transport links, dining, and business facilities, making the overall experience of attending the Dubai Entertainment, Amusement & Leisure Expo both productive and comfortable.
