IAEE has announced a strategic partnership with Swapcard to deliver a unified and fully integrated digital experience for Expo! Expo! IAEE’s Annual Meeting & Exhibition 2025, taking place from 8–10 December in Houston, Texas.
The collaboration supports IAEE’s mission to elevate event value and accelerate innovation in the exhibitions and events industry. Through Swapcard’s advanced engagement platform, attendees, exhibitors, sponsors, and speakers will benefit from a smarter and more connected event experience.
IAEE President and CEO Marsha Flanagan, M.Ed., CEM, highlighted that the association has always embraced innovation. She noted that the partnership will help deliver a digitally enhanced event ecosystem that prioritizes the entire community and reinforces IAEE’s leadership in shaping the industry’s future.
The new Expo! Expo! app, powered by Swapcard, will act as the all-in-one hub for event activity. Users will be able to access event details, personalize agendas, navigate interactive floor plans, view exhibitor listings, and receive support—all within a single platform. The partnership also brings AI-driven smart networking, enabling participants to connect with relevant sessions, brands, and people through intelligent matchmaking.
Real-time data synchronization will integrate registration systems with the app to streamline operations and ensure accuracy. Exhibitors will gain tools to connect with their ideal audience using AI features, alongside improved visibility through advanced in-app advertising and promotional options.
Swapcard CEO Baptiste Boulard emphasized that this renewed collaboration builds on a long-standing relationship that helped the industry adapt and evolve after the pandemic. He noted that Swapcard’s AI- and data-powered technology delivers personalized, high-impact event experiences that drive stronger engagement and measurable revenue growth—an essential priority as associations diversify revenue streams.
This partnership underscores IAEE’s commitment to redefining how value is delivered within the exhibition ecosystem. By enhancing operational efficiency for organizers and creating meaningful engagement opportunities for participants, IAEE and Swapcard aim to ensure that Expo! Expo! remains a must-attend event for professionals advancing the business of events.
