Indian diplomatic missions are playing a prominent role in helping exporters showcase gems, jewellery, textiles, leather, and other traditional products at international exhibitions, as part of a broader trade promotion strategy.
Most notably, SAJEX 2025 in Jeddah (September 11–13) is organized under this initiative. This business-to-business show brings together over 200 Indian exhibitors and more than 2,000 international buyers, placing India’s luxury and traditional crafts in front of high-potential markets.
The effort comes amid rising tariff pressures from key export markets. By facilitating participation in exhibitions abroad, missions aim to secure new buyers and strengthen existing trade relationships.
Other upcoming exhibitions in Middle East, Southeast Asia, West Asia, Japan, and South America are part of this push—aimed at expanding outreach for non-traditional exports such as marine products and leather crafts besides jewellery.
Several Indian states are also participating actively. State representatives are using these exhibitions to promote local specialties—like silk in Chhattisgarh—through trade fairs and regional showcases.
Diplomatic engagements form part of the strategy: Indian ambassadors are meeting leaders in Brazil, Saudi Arabia, and elsewhere to facilitate cooperation in trade, improve export logistics, and negotiate favorable terms for Indian goods.
For the gems, jewellery & textiles sectors, these international exhibitions serve both as showcase venues and marketplaces, facilitating deals, collaborations, and exposure to consumer trends.
From the Exhibition Globe perspective, this underscores the strategic value of global exhibitions—not just as display platforms, but as catalysts for export growth, cultural exchange, and scaling artisanal industries.
