Allianz Stadium in Twickenham is setting new benchmarks for live events and conferences following a major transformation of its facilities. In a recent episode, James Dixon spoke with Johanna Byrane, event lead at the iconic venue, to unpack how the stadium’s latest upgrades are reshaping the way events are planned and delivered.
The conversation spotlighted the stadium’s extensive refurbishments, including the addition of a new on-site hotel, enhanced conference and event technology, and a strong focus on flexibility. From adaptable indoor spaces to unique pitch-side experiences, Allianz Stadium now offers organisers greater creative freedom to design standout events.
Among the highlights is an alfresco auditorium overlooking the pitch, providing a rare outdoor setting within a world-famous sporting venue. The episode also explored the integration of the World Rugby Museum into event experiences, allowing planners to blend business, culture, and sport in one destination.
Byrane shared practical insights for event professionals, emphasising the importance of early collaboration with venue teams to unlock bespoke layouts, immersive experiences, and seamless event delivery. Together, the upgrades position Allianz Stadium as a future-ready venue that goes beyond sport to deliver memorable, multi-format events year-round.
