October 28, 2026, The European Tourism Association (ETOA) will host the second edition of Showcase: Outbound India 2027 in partnership with Auxilia Networks, bringing European tourism suppliers and Indian outbound travel businesses together through a programme of in-person and online business-to-business (B2B) engagements.
The programme will begin with an in-person B2B workshop on January 30, 2027, at The LaLiT Mumbai. ETOA will subsequently participate in OTM Mumbai from February 1 to 3 at the Jio World Convention Centre, followed by online B2B workshops on February 9 and 11.
The initiative is designed to help European destinations, hotels, attractions, destination management companies and experience providers establish commercial relationships with Indian travel buyers. Scheduled meetings, networking opportunities and market insight sessions will form part of the programme.
Showcase: Outbound India 2027 Sets Out Mumbai Programme
The second edition of Showcase: Outbound India will use a combination of dedicated business meetings and participation in a major travel trade exhibition to facilitate connections between European tourism suppliers and India’s outbound travel sector.
The opening workshop on January 30 will provide a dedicated setting for participants to meet prospective business partners and explore commercial opportunities. The programme will then continue at OTM Mumbai, scheduled for February 1–3, 2027, at the Jio World Convention Centre.
The online workshops on February 9 and 11 will extend the programme beyond its in-person engagements, allowing participating businesses to continue discussions and develop potential partnerships through digital meetings.
By combining physical meetings with online interactions, ETOA and Auxilia Networks aim to give tourism businesses multiple opportunities to connect with Indian buyers throughout the programme.
India’s Outbound Travel Market Creates Opportunities for Europe
The initiative comes as India continues to represent an important market for international tourism businesses. According to the figures cited in the programme announcement, Indian national departures reached 32.83 million in 2025, representing a 6.3% increase compared with 2024.
This growth highlights the commercial potential of India’s outbound travel market for destinations and tourism companies seeking to attract Indian visitors.
European tourism boards, accommodation providers, attractions and destination management companies can use trade engagements to understand buyer priorities, introduce their offerings and explore opportunities to develop products for Indian travellers.
For suppliers, building relationships with local travel companies can help improve access to distribution networks and provide insight into the preferences of customers in a specific market.
The programme’s focus on business meetings and market intelligence is intended to help participants move beyond general market awareness and identify potential commercial relationships.
ETOA Partners with Auxilia Networks
ETOA is partnering with Auxilia Networks to connect European tourism suppliers with a selected network of Indian outbound travel buyers.
The collaboration will focus on facilitating business introductions and helping participants understand the requirements of India’s travel trade. Insight sessions and supporting resources are also planned to help businesses assess market demand, understand buyer priorities and identify areas for potential growth.
For European suppliers, engagement with Indian travel companies can provide opportunities to explore destination promotion, accommodation sales, attraction visits and tailored travel experiences.
Indian outbound travel businesses, meanwhile, can use supplier meetings to learn about European destinations and tourism products that may be relevant to their customers.
The programme is intended to support mutually beneficial commercial relationships by bringing the two sides of the travel industry into a structured business environment.
OTM Mumbai Adds a Major Travel Trade Platform
ETOA’s participation in OTM Mumbai from February 1 to 3 will complement the dedicated Showcase: Outbound India workshop.
Taking place at the Jio World Convention Centre, OTM provides an additional setting for face-to-face engagement with travel industry professionals. ETOA’s participation will give European tourism businesses another opportunity to connect with the Indian travel trade during the programme period.
The combination of the January workshop and February exhibition participation creates a sequence of engagements rather than relying on a single meeting.
For participating suppliers, this structure can support initial introductions, follow-up discussions and the exploration of longer-term business opportunities.
The subsequent online workshops on February 9 and 11 will provide further opportunities for digital engagement after the Mumbai events.
B2B Meetings and Market Insights at the Centre of the Initiative
Showcase: Outbound India 2027 is designed around structured business-to-business engagement. Rather than focusing exclusively on destination promotion, the programme aims to facilitate direct conversations between suppliers and potential buyers.
Scheduled meetings can help participants identify business requirements, discuss tourism products and evaluate possible partnerships. Networking opportunities may also allow businesses to establish contacts beyond their pre-arranged meetings.
Market insight sessions are another planned component, intended to help suppliers understand Indian buyer requirements and travel-trade priorities.
Such information can be valuable when adapting destination marketing, product development and sales strategies for a particular source market. Understanding buyer expectations can also help suppliers identify which experiences, accommodation options and destination services may be appropriate for their prospective partners.
The programme’s physical and digital format is intended to make these interactions possible across different stages of the business development process.
Key Dates for Showcase: Outbound India 2027
The programme is scheduled across four main dates and periods in January and February 2027.
The opening in-person B2B workshop will take place on January 30 at The LaLiT Mumbai. ETOA’s participation at OTM Mumbai will follow from February 1 to 3 at the Jio World Convention Centre. Online B2B workshops are scheduled for February 9 and 11.
Together, these engagements are intended to create a structured platform for European tourism suppliers and Indian outbound travel buyers to meet, exchange market knowledge and explore commercial opportunities.
European Tourism Suppliers Target India’s Growing Travel Trade
With the second edition of Showcase: Outbound India, ETOA and Auxilia Networks are seeking to strengthen connections between European tourism businesses and India’s outbound travel industry.
The programme combines dedicated B2B meetings, participation in OTM Mumbai and online workshops to support business introductions and market understanding.
As international travel from India continues to develop, the initiative offers participating suppliers a focused opportunity to engage with Indian travel companies and explore potential routes to market.
The programme’s emphasis on direct meetings and market insights positions Showcase: Outbound India 2027 as a business-focused initiative aimed at turning connections between European suppliers and Indian buyers into potential commercial partnerships.
Author: Exhibition Globe News Desk
