UK events entertainment agency Euphonica partners with University of Sheffield’s Dr Renée Timmers to apply music psychology research to live events.
To celebrate its 10-year anniversary, Euphonica, one of the UK’s leading events entertainment agencies, has announced a landmark initiative that aims to reshape how live music is used to connect people at events. The agency is partnering with Dr Renée Timmers, Professor of Music Psychology at the University of Sheffield, to bring scientific research into the heart of event design and music curation.
The new collaboration will explore the psychological and social impact of shared live music experiences, focusing on how music can be intentionally designed to foster connection, belonging, and collective emotion. By combining academic insight with real-world event expertise, Euphonica plans to translate research findings directly into its performances and client strategies.
Founded in 2016, Euphonica has built its reputation on a simple yet powerful belief: live music brings people together like nothing else. Over the past decade, the agency has delivered memorable musical experiences across corporate events, weddings, private celebrations, and luxury brand activations. From high-energy dancefloors to intimate live performances, Euphonica has consistently witnessed music’s ability to break down social barriers and unite diverse audiences.
With this new partnership, Euphonica is formalising that experience-led insight through science. Research led by Dr Timmers will examine how live music synchronises emotions, movement, and social interaction, and how these effects can be enhanced through thoughtful programming and performance design.
The findings will directly inform Euphonica’s approach to music curation, performance structure, and client consultation. Whether designing a private dinner soundtrack, a corporate celebration, or a large-scale event, the agency aims to ensure every musical moment is purposefully crafted to strengthen human connection.
Dan Savidge, Founder of Euphonica, said the partnership represents a natural evolution for the agency. “For ten years, we’ve seen live music bring strangers together, ease social tension in corporate environments, and create shared moments people remember for years. Working with Dr Timmers allows us to ground what we’ve always believed in robust research. This helps us elevate events not just musically, but emotionally and socially, delivering even greater value to our clients.”
Dr Renée Timmers echoed this sentiment, highlighting the real-world potential of music psychology. “Live music has a remarkable capacity to synchronise emotions, movements, and shared experiences. I’m excited to collaborate with Euphonica to explore how these principles can be applied intentionally in live event settings, creating environments where people feel connected, engaged, and uplifted.”
Today, Euphonica represents a diverse roster of world-class musicians and DJs, spanning classical ensembles, jazz trios, specialist DJs, and high-energy live bands. With its new research-led approach, the agency is positioning itself at the forefront of a more intentional, human-centric future for live events.
As Euphonica enters its second decade, the agency’s focus is clear: to combine artistry, science, and experience to redefine how music-driven events create meaningful human connection.
