In an industry long driven by face-to-face interactions and large-scale gatherings, ExpoPlatform has emerged as one of the most influential technology providers reshaping how exhibitions are planned, experienced and measured. Founded in 2013 by Tanya Pinchuk, the company was born out of a clear gap in the global exhibition ecosystem—one that left exhibitors uncertain about the value of their investments and organisers without actionable data.
Identifying the Gap in the Exhibition Industry
Before launching ExpoPlatform, Tanya Pinchuk spent nearly a decade working at an exhibition centre, where she was directly involved in organising and hosting exhibitions of all sizes. That hands-on experience, particularly the time spent on the show floor speaking with international exhibitors, revealed a recurring challenge.
Exhibitors consistently expressed frustration about the unpredictability of events. Many invested significant budgets in participation but had little visibility into who they would meet, how relevant those visitors would be, or whether the event would deliver a real return on investment. As one exhibitor memorably told her, “We spend thousands to be here, but it feels like we’re gambling.”
At the time, the exhibition industry lacked technology capable of addressing these concerns. There were no digital tools that allowed exhibitors to plan effectively, connect with the right audiences in advance, or measure outcomes after the event. Recognising this gap, Pinchuk founded ExpoPlatform with a clear mission: to enhance the entire event journey—before, during and after the show.
From Solving Frustration to Driving Industry Transformation
What began as a solution to exhibitor uncertainty has since evolved into a comprehensive event technology platform serving organisers, exhibitors and visitors alike. ExpoPlatform enables smarter preparation, targeted networking and data-driven decision-making, while giving organisers powerful insights to manage and monetise their events more effectively.
Over the years, the company’s vision has expanded beyond problem-solving to industry transformation. By turning unpredictability into opportunity and raw data into actionable growth, ExpoPlatform aims to redefine how value is created and measured in exhibitions.
Standing Out in a Competitive Event Tech Landscape
ExpoPlatform’s recognition as one of the most influential companies in the events industry is rooted in its deep understanding of the exhibition model. Unlike generic event software, the platform was designed specifically for full-scale, multi-stakeholder exhibitions.
Its modular architecture allows organisers to adapt the platform to different event formats, while a unified data layer ensures consistency and intelligence across the entire experience. AI-powered matchmaking, personalised recommendations and digital monetisation tools help organisers deliver more relevant, engaging and profitable events.
However, technology alone is not the company’s only differentiator. ExpoPlatform positions itself as a long-term partner rather than just a vendor. By working closely with organisers, the company aligns innovation with strategic objectives, ensuring that digital transformation supports both immediate outcomes and long-term growth.
