Strong Presence at IITM Kolkata
Kolkata, March 29, 2026: The Jammu and Kashmir Tourism Department marked a significant presence at the India International Travel Mart, held from March 27–29, 2026 at the Biswa Bangla Convention Centre. The participation highlighted the region’s diverse tourism offerings and reinforced its reputation as one of India’s most captivating travel destinations.
Key Officials Represent the Department
The department was represented by Rashmi Deepika Razdan, Director – Finance, and Peer Zahid Ahmad, Deputy Director, Tourism Kashmir. Their presence reflected the department’s commitment to strengthening tourism partnerships and expanding outreach in key domestic markets, particularly West Bengal. Jammu & Kashmir Tourism also participated as the Partner State at this year’s IITM Kolkata.
Pavilion Attracts Industry Attention
The Jammu & Kashmir pavilion drew considerable attention from travel trade professionals, tour operators, and visitors. It offered a comprehensive view of the region’s unique blend of natural beauty, cultural richness, and experiential tourism opportunities, positioning it as a versatile destination for all types of travelers.
Showcasing Diverse Tourism Offerings
From the scenic landscapes of Kashmir Valley to the spiritual circuits of Jammu, the showcase emphasized a wide range of travel experiences. Adventure tourism, cultural exploration, and leisure travel were key highlights, demonstrating the region’s appeal across different traveler segments.
Focus on Sustainable Tourism and Connectivity
Officials highlighted Jammu & Kashmir’s renewed focus on sustainable tourism development, improved infrastructure, and better connectivity. These initiatives aim to enhance visitor experiences while promoting responsible tourism practices across the region.
B2B Meetings and Future Collaborations
The participation at IITM Kolkata provided a strong platform for B2B engagements. The delegation held productive meetings with travel agents, tour operators, and hospitality partners to explore collaborations, design customized itineraries, and promote year-round tourism.
Promoting Emerging and Experiential Travel
Special emphasis was placed on promoting lesser-explored destinations, winter tourism, and unique experiences such as houseboat stays, trekking, and cultural tours. These efforts are aimed at attracting more tourists from eastern India and strengthening Jammu & Kashmir’s position as a premier travel destination.
