Rozie Synopsis has officially launched its AI-powered exhibitor lead activation experience, along with announcing a multi-year partnership with Clarion Events North America. As part of the collaboration, Rozie Synopsis’ technology now powers Clarion’s new lead intelligence product, Converge+, designed to improve exhibitor engagement, lead tracking, and sponsorship insights across events.
The solution has already been deployed at eight Clarion events, helping transform traditional booth interactions into structured lead workflows and delivering real-time data insights for exhibitors and event organizers. The platform aims to modernize how leads are captured, analyzed, and followed up within the exhibition industry.
Addressing the Missing Layer in Event Technology
Rozie Synopsis developed the exhibitor lead activation experience to address a major gap in event technology. While most existing tools focus primarily on badge scanning and contact collection, they often fail to provide end-to-end workflow automation for managing leads—from capturing conversations to integrating data into CRM systems and executing timely follow-ups.
The company believes that speed-to-lead is the most critical factor in successful exhibitor engagement. Research across the industry shows that leads contacted within minutes are significantly more likely to convert into qualified opportunities than those contacted even 30 minutes later. However, in traditional event workflows, badge scanning data may take one to three weeks to reach sales teams, causing missed opportunities and lost pipeline value.
Rozie Synopsis’ new solution aims to eliminate this delay by providing a unified, real-time workflow for capturing and processing lead data directly on the show floor.
AI-Driven Workflow for Faster Lead Follow-Up
The exhibitor lead activation experience allows exhibitors to capture booth conversations through multiple methods, including badge and QR code scans, business card uploads, voice-to-text notes, and manual entry.
Once the data is captured, the platform’s AI engine converts the information into structured summaries, highlighting key details such as buyer intent, objections raised during the conversation, and recommended next steps for sales teams. This structured data is then delivered instantly through the exhibitor insights portal, enabling faster follow-up and improving the likelihood of successful conversions.
For event organizers, the platform also provides real-time analytics on key performance indicators such as number of conversations per exhibitor, popular discussion topics, booth activity levels, and follow-up progress. These insights help organizers better understand exhibitor engagement and provide stronger data during sponsorship renewal discussions.
Clarion Events Embraces AI-Driven Lead Intelligence
Clarion Events North America was among the first major organizers to recognize the potential of Rozie Synopsis’ technology. According to Narisa Wild, Chief Digital Officer at Clarion Events North America, the collaboration aligns with Clarion’s broader strategy to enhance lead intelligence and provide better value to sponsors and exhibitors.
Wild explained that traditional metrics such as badge scan counts are no longer enough to measure event success or demonstrate return on investment for sponsors.
Through the integration of Converge+, powered by Rozie Synopsis, Clarion aims to deliver deeper insights into exhibitor performance and buyer engagement, enabling more meaningful connections between suppliers and potential customers.
She also highlighted that the platform’s AI-driven approach helps improve the overall event experience while delivering measurable ROI for partners.
Positive Early Results from Event Rollouts
Since its launch, the platform has been rolled out at eight Clarion events, where it has already begun generating positive feedback from exhibitors and event stakeholders.
Wild noted that the Rozie Synopsis platform played a crucial role in bringing Converge+ to life by enabling real-time data capture and AI-driven insights that go far beyond traditional lead retrieval systems.
She added that the Rozie team worked closely with Clarion to customize the platform according to the organizer’s needs and continuously refine the system based on user feedback from each event rollout.
As a result, Clarion has reported increased exhibitor engagement and strong feedback on both the volume and quality of leads generated, as well as the actionable insights provided by the system.
Strengthening Exhibitor ROI with AI
For Rozie Synopsis, Clarion’s adoption of the exhibitor lead activation experience validates the company’s approach to improving exhibitor ROI through AI-driven tools.
The new solution complements the company’s existing event knowledge amplification experience, which focuses on capturing and monetizing event content for year-round engagement and revenue generation.
Together, the two experiences create a unified AI-native platform that allows event organizers to measure the value generated both in conference sessions and on the exhibition floor.
By combining lead intelligence, real-time analytics, and AI-powered content amplification, Rozie Synopsis aims to help event organizers unlock new revenue opportunities while delivering stronger outcomes for exhibitors, sponsors, and attendees.
As the global events industry continues to embrace digital transformation, solutions like Rozie Synopsis’ exhibitor lead activation experience are expected to play a key role in shaping the future of event technology and exhibitor engagement.
