Latin America continues to emerge as one of the world’s most commercially attractive yet complex sports betting and online casino markets. Driven by explosive player demand, mobile-first engagement, and rapidly evolving regulations, the region presents significant opportunities for operators willing to adapt to local market realities.
To address these challenges and opportunities, Stage Five of SBC Summit Americas 2026 will host the Latin America Sports Betting & Casino track on Thursday, 11 June 2026. The dedicated conference track will bring together operators, suppliers, regulators, and technology leaders to explore how businesses can successfully scale across Latin America’s diverse and fragmented jurisdictions.
Focus on Technology, Mobile Gaming, and Regulation
The Latin America Sports Betting & Casino track will focus on practical strategies for product development, technology deployment, and market expansion. Delegates will gain insights into how AI and machine learning are transforming player experiences, how mobile-first design is driving game success, and how regulatory frameworks are progressing across different Latin American countries.
A key theme across the sessions will be understanding local player behaviour and designing betting and casino products that prioritise trust, safety, and long-term engagement.
Industry Leaders Share Market Insights
Commenting on the importance of the track, Rasmus Sojmark, CEO and Founder of SBC, said:
“As more countries across Latin America move towards regulated gaming markets, success depends on understanding local player demands, building mobile-optimised product catalogues, and applying technology that enhances trust and sustainable growth. This track examines how operators and suppliers can innovate to create strong player experiences across the region.”
Key Sessions on the Latin America Track
The track will open with “The LatAm Betting Boom: Technology and the User Experience”, a panel exploring how AI and data analytics are reshaping customer journeys across Latin America. Speakers will discuss how operators are using technology to analyse bettor behaviour, identify new market opportunities, and collaborate with suppliers to deliver mobile-centric products.
Another major session, “The Future of Sports Betting in Latin America”, will examine the region’s rapid growth, highlighting how regulation, mobile adoption, and increased investment are unlocking new commercial opportunities. The discussion will also identify where the strongest growth potential lies and how operators can position themselves to capture rising demand.
“Mobile-First Design: Games Designed for Being on the Go” will explore why mobile optimisation is critical to success in Latin America, with insights into how suppliers are refining gameplay for players who predominantly use smartphones.
The session “Cross-Platform and Cross-Channel Innovation: The Future of National Lotteries in South America” will focus on how lottery operators are modernising their offerings by integrating mobile, online, and retail channels, while introducing instant games alongside traditional draws to boost player engagement.
Confirmed Expert Speakers
Confirmed speakers for the Latin America Sports Betting & Casino track include:
- Marcos Bonetti, Co-Founder & CMO, Appuesta
- Ximena Martinez, Chief Marketing Officer, WPlay
- Emilia Perez, Marketing Director LATAM, Rush Street Interactive
- Andrea Rossi, Commercial Director, Betsson Group
- Pablo Viana Ruiz de Aguirre, Head of LATAM, RETAbet
Part of a Broader SBC Summit Americas Agenda
The Latin America Sports Betting & Casino track is one of several dedicated tracks at SBC Summit Americas 2026, alongside Payments & Technology, Regulation & Compliance, Leaders, and Player Protection, offering attendees a comprehensive view of the region’s gaming ecosystem.
Tickets and Pass Options
Attendees can secure their place at SBC Summit Americas with a range of ticket options:
- Early Bird VIP Pass – Available for $400, offering full access to conference sessions, the show floor, evening networking events, and complimentary food at the Food Festival.
- Expo+ Pass – Priced at $95, providing access to all conference sessions and the exhibition floor.
- Expo Only Pass – A free option, granting access to the show floor.
- Free VIP Pass – Available for eligible operators and affiliates, including full conference and networking access.
SBC Summit Americas 2026 promises to be a key platform for understanding and capitalising on the rapidly expanding Latin American sports betting and casino market.
