thestudio has become the first venue group in the UK to commit its entire portfolio to Welcome Brain Consulting’s Neuroinclusive Venue Accreditation, highlighting the growing importance of neuroinclusive and accessible event spaces across the meetings and events industry.
The venue group’s locations in Birmingham, Glasgow, Leeds and Manchester have all started the accreditation process. The move represents a major step in thestudio’s ongoing efforts to create welcoming environments where every delegate, client and visitor can feel comfortable, supported and able to participate fully.
thestudio Begins Neuroinclusive Venue Accreditation Across Four Locations
The Neuroinclusive Venue Accreditation, developed by award-winning consultancy Welcome Brain Consulting, provides a structured framework for venues seeking to improve their experience for neurodivergent guests.
Rather than focusing on isolated accessibility initiatives, the accreditation examines the complete guest journey. This includes the booking and enquiry process, arrival experience, event delivery, venue environment and staff confidence.
By assessing these different touchpoints, the programme aims to help venues introduce practical and sustainable improvements that become part of their everyday operations.
For thestudio, pursuing accreditation across its entire UK portfolio demonstrates a commitment to making neuroinclusion part of its wider approach to customer experience.
Growing Demand for Neuroinclusive Event Venues
Neuroinclusion is becoming an increasingly important consideration for event organisers, businesses and meeting planners.
As awareness of neurodiversity continues to grow, clients are increasingly looking for venues that can accommodate a wider range of needs. This includes creating environments where neurodivergent delegates can navigate events with greater confidence and comfort.
Improving accessibility can also benefit the wider audience. Clear communication, thoughtful event planning and supportive venue environments can contribute to better experiences for all attendees.
The shift is encouraging venues across the meetings and events sector to look beyond traditional accessibility measures and consider the full range of experiences that can affect a delegate’s participation.
thestudio Focuses on the Complete Guest Experience
For thestudio, the decision to pursue Neuroinclusive Venue Accreditation across all four venues reflects its longstanding focus on responsible business and evolving client expectations.
The venue group is known for its city-centre meeting and event spaces, and the accreditation process will support its ambition to ensure guests are considered throughout their experience — from the initial event enquiry through to departure.
Julian Kettleborough, Commercial Director at thestudio, said the organisation has always placed a strong emphasis on providing a welcoming experience for its guests.
He added that incorporating neuroinclusive thinking into the company’s culture and processes would enhance the experience for both guests and team members, while allowing thestudio to share its progress throughout the accreditation journey.
Welcome Brain Consulting Highlights Sector Leadership
Andy Williamson, Founder of Welcome Brain Consulting, welcomed thestudio’s decision to pursue accreditation across all four venues.
According to Williamson, the initiative is about more than achieving an accreditation. It is intended to embed neuroinclusive thinking throughout the customer journey and make it an ongoing part of how venues operate.
He also highlighted the changing expectations of event clients, noting that neuroinclusion is increasingly becoming an important consideration for organisations seeking to deliver welcoming, accessible and successful events.
By committing its complete UK portfolio to the accreditation process, thestudio is positioning itself among venues taking a proactive approach to neuroinclusive event delivery.
Partnership with Venues of Excellence and Venue Directory
thestudio is also a member of Venues of Excellence, a network focused on promoting best practice across the meetings and events industry.
The venue group’s neuroinclusive commitment is further supported through Welcome Brain Consulting’s partnerships with Venue Directory.
Venues that achieve Neuroinclusive Venue Accreditation can display a dedicated accreditation badge on their Venue Directory listing. The platform also enables event planners to filter venue searches to identify accredited locations when choosing spaces for meetings and events.
This provides venues with an opportunity to demonstrate their commitment to neuroinclusion while helping organisers make more informed decisions when selecting event spaces.
The Future of Inclusive Events
The move by thestudio reflects a broader shift in the events industry towards more inclusive and accessible experiences.
As organisations increasingly consider accessibility when planning conferences, meetings and corporate events, venues are being encouraged to understand the diverse needs of their audiences and incorporate inclusion into the complete event journey.
Neuroinclusive Venue Accreditation provides one framework for venues seeking to make these improvements measurable and sustainable.
With all four thestudio venues now beginning the accreditation process, the organisation is taking a portfolio-wide approach to neuroinclusion rather than treating accessibility as a standalone initiative.
The development also highlights how expectations within the meetings and events sector are changing. As event organisers seek venues that can provide positive experiences for a broader range of attendees, neuroinclusive practices are likely to become an increasingly important part of venue selection.
For thestudio, its commitment to Neuroinclusive Venue Accreditation marks another step towards creating event environments where every guest feels welcome, supported and able to participate fully.
