WTM Africa 2026 has achieved a major milestone with record-breaking participation, further solidifying its reputation as Africa’s leading B2B travel trade exhibition. Held from April 13–15, 2026, at the Cape Town International Convention Centre, the event brought together global tourism stakeholders, industry leaders, and key decision-makers for three days of high-impact networking and business exchange.
Organized by RX Africa as part of Africa Travel Week, WTM Africa 2026 demonstrated remarkable growth in exhibitor numbers, buyer attendance, and international participation. The event continues to serve as a vital platform for connecting inbound and outbound travel markets, enabling meaningful partnerships and long-term business opportunities.
The 2026 edition attracted thousands of travel professionals, including tour operators, travel agencies, destination management companies, tourism boards, and hospitality brands. With more than 6,000 industry professionals typically in attendance, WTM Africa once again delivered a dynamic environment for pre-scheduled meetings, strategic networking, and knowledge exchange.
A key highlight of this year’s event was its strong emphasis on business generation and market expansion. Exhibitors leveraged the platform to launch new travel products, explore emerging markets, and establish strategic alliances. At the same time, buyers gained direct access to a diverse portfolio of destinations and service providers from across Africa and international markets.
WTM Africa also reinforced its importance in strengthening Africa’s presence in the global tourism ecosystem. Dedicated segments such as IBTM Africa enabled focused engagement among MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals, enhancing the overall value proposition of the event.
In addition to business opportunities, the exhibition featured a robust conference program, expert-led sessions, and industry awards. Key topics included responsible tourism, sustainability, travel technology, and evolving consumer behavior. These sessions provided valuable insights and practical strategies to help stakeholders adapt to the rapidly changing global travel landscape.
Overall, the record-breaking success of WTM Africa 2026 highlights the resilience and continued growth of the global travel and tourism industry. By fostering international collaboration, driving business outcomes, and showcasing Africa’s vast tourism potential, the event continues to play a pivotal role in shaping the future of global travel trade.
