Presented by IAAPA
New York, NY and Orlando, FL – Licensing International, Leading Trade Association for $ 369.6 billion global brand licensing industry, and IAAPA, Premier Global Association for the Attraction Industry, today announced a new strategic partnership, aims to promote intensive cooperation and unlock new opportunities for its respective members worldwide.
This landmark alliance brings two impressive industries together that rapidly intersect – where brand storytelling fulfills immersive guest experiences. With the expertise of both organizations and a combination of network, the partnership will increase the reach of members for exclusive programs, curated educational materials and high-effects in global licensing and attraction landscape.
Maurya Regan, president of Licensing International, said, “As consumer expectations develop and experience become more central for brand engagement, cooperation between licensing and attraction areas has never been more important.” “This partnership with IAAPA reflects a shared commitment to innovation and to equip our members from the relationship required to flourish in the market, insight and rapidly changing market.”
IAAPA President and CEO Zakob Bahl said, “Attractions are no longer about riding or performance, they are about making unforgettable moments, often operated by dear brands.” “By aligning with licensing international, we are helping our members tap in new ideas, deepen guest engagement and expand the creative ability of the attraction industry. This partnership represents a powerful step for both regions.”
Through this partnership, licensing international and IAAPA materials will co-develop major events, and highlight the idea leadership from both industries. Members will get an opportunity to join the expanded educational offerings, access to new global platforms, and the emerging trends shaping the future of entertainment, IP and guest experiences.
Cooperation will begin at the end of this year, in which more details will be shared on upcoming initiatives and events. For update, go Licensinginternational.org And IAAPA.ORG,
About licensing international
Licensing International is a major trade organization for $ 369+ billion global licensing industry. Its mission is to promote the development and expansion of licensing worldwide, elevate professional standards, and to promote the power of brand licensing to the comprehensive business community. With members in more than 40 countries, licensing international academic programming, global networking and access to the most reliable resources in the industry. Learn more on licensinginternational.org.
About IAAPA
IAAPA is a diverse and dynamic community of global attraction professionals. As the largest International Trade Association for permanently located attractions, IAAPA combines leaders of the industry, promotes professional excellence and safety, and supports the development of attraction around the world. Established in 1918, members of IAAPA are in more than 100 countries and include amusement parks, theme parks, water parks, FEC, Museums, Zoo, and more. Go to Iaapa.org to know more.
