Rahul Talwar is an experienced marketing chief with a demonstrated history of working in the consumer products industry. Trained in Fast-Moving Consumer Goods (FMCG), Insightful Abilities, Business Development, Strategic Communications, and Statistical Surveying. strong professional with a Master of Business Administration (MBA) focused on Marketing from the Institute of Management Technology, Ghaziabad.
Max Life Insurance has reported the appointment of Rahul Talwar as the Head Marketing Officer.
Rahul takes over from Mr. Aalok Bhan, who has left the association following a 10-year long association in different significant roles.
In his elevated role, Rahul drives the marketing (brand, channel, client), corporate communications, consumer insights, and client obsession agenda of the organisation. He will be instrumental in empowering buyers and brand associates for all partners, delivering on the guarantee of making Max Life the most respected life insurance brand. As the Chief Customer Officer of Max Life, Rahul keeps on driving the client system and administration to execute on the company’s customer-centric vision.
A seasoned marketing professional with over 17 years of involvement, Rahul has had successful stints in the FMCG sector with driving organizations: PepsiCo India, Pladis India (McVitie’s Biscuits) and the Aditya Birla Group. At Pepsico India, Rahul directed the brand agenda for driving trademarks (Lay’s Chips, 7up, Mirinda). Rahul joined Max Life in 2018 and has since assumed a vital part in speeding up the brand quotient and steering marketing partnerships with distribution to reinforce the organization’s industry leadership amongst the private insurance players.
Rahul will answer to Prashant Tripathy, Managing Director and CEO, Max Life Insurance.
Prashant Tripathy, Managing Director and CEO, Max Life Insurance said, “Rahul has been an exceptional people’s leader, a brand evangelist and a sharp change advocate within the association.” His sharp marketing acumen, deep consumer experiences and strategic focus has strengthened the generosity and reputation of the brand among our clients. Rahul’s insight and ability will be significant in molding a higher level of our brand journey aligned with our business targets. I likewise say thanks to Aalok for his important commitment to the association and wish him well for the future.
Remarking on his new role, Rahul Talwar said, “The life insurance industry is continually evolving, bringing along the need to lay out a ‘consistently on approach’ with new-age clients. These dynamics have given us more opportunities to be imaginative, responsive, and associated in our relationships with partners. I’m really pleased with this acknowledgement and am grateful to Prashant Tripathy and the Max Life leadership for responding with confidence and for thinking about me for this position. I look forward to contributing in the new role and further improving the brand worth of Max Life Insurance. “
