2025 Saudi Falcons and Hunting Exhibition witnessed a record-breaking turnout, drawing more than 700,000 visitors over its ten-day run, solidifying its status as one of the world’s premier events for falconry, cultural heritage, and related industries.
Held at the Riyadh Exhibition and Convention Center in Malham, the exhibition featured over 1,400 exhibitors from 47 countries, showcasing products and experiences across 28 specialized sectors ranging from falconry gear and wildlife conservation to traditional crafts, cultural performances, and eco-tourism.
A major highlight was the falcon auctions, which included sales of Mongolian and locally sourced falcons, with cumulative sales reportedly reaching into the millions of Saudi riyals. While three falcons alone fetched about SR 935,000 (~USD 249,000) at auction earlier in the event, broader auction activity across bird, camel, and equestrian categories added to the spectacle.
New zones made their debut this year:
A Mongolian falcon zone, spotlighting prized falcons from Central Asia
A Saluki Museum dedicated to the Arabian hunting dog
A Falconers’ Village for children, blending education with tradition
Specialized zones for safari experiences, artist workshops, and immersive heritage displays
The exhibition also featured 23 concurrent events and activities such as equestrian shows, traditional folk performances, karting, camel rides, panel discussions, and craft workshops.The Milwah Race, a signature six-day competition, awarded SAR 600,000 in prize money across multiple categories.
Organizers, including the Saudi Falcons Club and partner agencies, described the record attendance and expanded international participation as evidence of the exhibition’s evolving role — not only as a cultural and heritage forum, but as a catalyst for tourism, craftsmanship exports, and economic growth.
The event’s growth trajectory suggests that future editions may further expand zones, integrate wildlife conservation and sustainability agendas, and continue to attract global audiences seeking connection with traditional arts, falconry, and desert heritage.
