Rocket Exhibition Services has announced a major rebrand and will now operate as Rocket-X, signalling the company’s evolution beyond traditional exhibition design and build.
The new identity reflects Rocket-X’s broader focus on brand activations, experiential environments, interior fit-outs, and culture-led installations across the UK and international markets.
According to the company, the name change marks a formal alignment with its expanded service offering. The “X” represents exhibitions, experiences, and the brand’s future growth areas. An updated website—set to launch on 18 November 2025—will showcase Rocket-X’s enhanced capabilities, team, and portfolio.
Rocket-X will continue working with its in-house design, joinery, and project management teams, providing end-to-end solutions across a wider range of environments, including experiential events, interior spaces, brand activations, and full event production.
The company confirmed that all existing client relationships and leadership structures will remain unchanged during the transition.
CEO Noel Reeves commented:
“Rocket-X is the natural next step for us. For more than a decade, Rocket has been recognised for its craftsmanship and reliability in exhibition design and build. As our clients’ needs have evolved, so have we. Rocket-X reflects that journey.”
He added:
“Our clients trust the Rocket standard. Rocket-X allows us to extend that same level of quality across everything from pop-ups to permanent spaces. It’s still Rocket—just with a broader remit.”
