As regulatory shifts accelerate across the United States and Canada, the North American betting and gaming market is entering a critical phase defined by heightened oversight, legal clarification, and growing expectations around consumer protection. With sports betting, iGaming, and lottery-based products continuing to expand in scale and sophistication, regulators and operators alike are under pressure to balance innovation with responsibility.
Against this backdrop, SBC Summit Americas 2026 is positioning itself as a key industry platform to address the most pressing regulatory and commercial challenges shaping the region’s future. On Wednesday, June 10, 2026, Stage Two of the summit will host a dedicated conference track titled North America: Sports Betting & Casino, bringing together senior executives, regulators, leagues, and legal experts for in-depth discussions on integrity, advertising, emerging betting models, and the evolution of casino design.
SBC Summit Americas: A Strategic Industry Forum
Taking place from June 9–11, 2026, at the Broward County Convention Center in Fort Lauderdale, SBC Summit Americas is expected to welcome 10,000 delegates focused on the US and Latin American betting and gaming markets. The event serves as a convergence point for operators, suppliers, affiliates, regulators, and investors navigating an increasingly complex regulatory environment.
The North America-focused track has been developed in response to mounting scrutiny across jurisdictions, as lawmakers and regulators seek clearer frameworks for sports wagering, online casinos, lottery couriers, and sweepstakes-based products. For industry stakeholders, staying ahead of regulatory developments has become as important as launching new products or entering new markets.
Addressing Regulation, Integrity, and Consumer Protection
The North America: Sports Betting & Casino conference track aims to equip delegates with practical insights into how regulation is reshaping business models, marketing strategies, and product development. Sessions will examine how operators can remain compliant while still delivering engaging and commercially viable experiences to players.
Industry Growth Must Align With Responsibility
Commenting on the importance of the track, Rasmus Sojmark, CEO and Founder of SBC, emphasized that long-term success in North America depends on regulatory understanding as much as innovation.
Growth in North America isn’t just about launching new products, but also about ensuring those products are built responsibly, sustainably, and with a deep understanding of the regulatory environment,” Sojmark said. “This track helps the industry explore how innovation and responsibility can advance together, not compete for priority.
This perspective resonates across a market where regulators, leagues, and consumers are increasingly vocal about integrity, transparency, and player protection.
Safeguarding the Integrity of Sports WageringOpening the track, the panel “Lines, Limits, and Loopholes:
Protecting the Future of Sports Wagering” will focus on safeguarding the integrity of sporting competitions in an era of faster, data-driven betting.As betting markets become more granular and in-play wagering continues to grow, the risks associated with match manipulation, insider information, and suspicious betting activity have increased. This session will explore:
- How suspicious betting patterns are identified and investigated
- The role of data analytics and monitoring tools
- Collaboration between operators, leagues, and regulators
- Education initiatives for athletes and players
The discussion aims to highlight how collective action and information sharing can help preserve trust in sports while maintaining a safe and engaging betting environment. Clarifying the Legal Status of Sweepstakes
Another key session, “Clearing the Air on Sweepstakes: Navigating Regulation and Opportunity,” will address one of the most debated areas in North American gaming regulation. Sweepstakes-based models operate in a legal gray area in several jurisdictions, creating uncertainty for operators, players, and regulators alike.
