Show Ready The Edit has been officially launched by GES, marking a pivotal moment for trade show exhibitors seeking an elevated design solution with sustainability at its core. The modular exhibiting system, now re-imagined as “Show Ready The Edit”, aims to combine the aesthetic impact of custom-built stands with the efficiencies of modular systems — all while emphasising circularity and responsible materials.
In the world of exhibitions and live events, every square metre counts. Exhibitors are under growing pressure not just to capture attention, but also to reflect corporate responsibility, reduce waste and deliver memorable experiences. Recognising this shift, GES framed Show Ready The Edit as the “premium chapter” of its existing Show Ready collection — offering a more refined materials story, greater creative flexibility and a modular format built for reuse rather than one-time build and throw away.
At its core, Show Ready The Edit anchors around four distinctive design concepts. These foundations are scalable, customisable in style and built to adapt through curated material and colour palettes. The result: exhibitors can achieve the visual and experiential punch of bespoke builds while maintaining speed, simplicity and better sustainability outcomes.
In addition to design flexibility, the “circular by design” proposition is a key selling point. By using components engineered for adaptability and future reuse, Show Ready The Edit aligns with the increasing focus on sustainable exhibiting practices — an area of growing interest for event organisers, exhibitors and industry stakeholders alike. By choosing modular systems rather than single-use custom builds, brands can reduce waste, lower costs over time and project a greener image to their audiences.
The launch of Show Ready The Edit arrives at a timely juncture. The events industry is being asked to deliver more meaningful live-experiences in a post-pandemic world, where audiences expect not only spectacle but also substance. GES notes that exhibitors “are under pressure to deliver spaces that are experiential, sustainable and memorable”. With The Edit they’ve essentially done much of the upfront thinking — so that clients can focus on what matters most: their brand and audience.
From a practical perspective, the advantages of the system include: faster build times compared to fully custom builds, cost efficiencies by re-using and adapting components, design flexibility to differentiate each stand, and importantly, a sustainability narrative to engage visitors and stakeholders. For event organisers and exhibition industry professionals (the target audience of ExhibitionGlobe) this is an important development — it signals how modular systems are evolving from ‘budget alternative’ to ‘premium design solution’.
For exhibitors planning future trade shows, the message is clear: modular is no longer just the cost-effective choice; it can also be the high-design, high-impact choice — if properly conceived. And Show Ready The Edit is positioning itself right in that sweet spot. With the growing importance of sustainability in procurement decisions, exhibitors may now have a more compelling case to move away from one-off custom build stands.
For the broader events ecosystem, this shift has implications. Exhibition organisers, stand designers, logistics providers and materials suppliers all need to adapt to modular systems built for reuse, circularity and lifecycle thinking. There’s potential for new value-chains — refurbishing modules, exchanging components between shows, refurb-rental business models, and tracking end-of-life for stand components.
In summary, Show Ready The Edit by GES presents a compelling vision for the future of trade show exhibiting: high impact design, modular efficiency and a sustainability narrative built in. For those in the exhibitions industry — brands, organisers, stand-builders and infrastructure providers — it’s a development worth watching closely.
