LAS VEGAS and LONDON — Spiro, the global experiential agency under GES, has announced its acquisition of 2Heads, a leading London-based creative agency known for delivering inventive and immersive brand experiences across North America and Europe.
This strategic acquisition significantly strengthens Spiro’s global footprint, particularly in the UK and European markets, while expanding its creative depth. By bringing 2Heads into its ecosystem, Spiro aims to enhance its ability to deliver dynamic, design-driven experiential solutions grounded in innovation, storytelling, and strategic insight.
Derek Linde, CEO of GES, emphasized the value of the partnership, stating that the acquisition underscores the company’s commitment to building global experiential capabilities through Spiro. He highlighted that blending 2Heads’ creative excellence with Spiro’s strategic approach and delivery infrastructure creates a more robust, connected ecosystem—one designed to accelerate client growth and reinforce leadership in the experiential industry.
Founded in London and operating across Los Angeles and Montreal, 2Heads has a long-standing reputation for delivering high-impact experiences for brands within aerospace, technology, financial services, and consumer sectors. Their work is recognized for immersive environments, design-led storytelling, and powerful brand activations.
Jeff Stelmach, Global President of Spiro, shared that both agencies are aligned in their belief that creativity and innovation form the core of meaningful brand-to-audience connections. He noted that the combined strengths of Spiro and 2Heads will unlock new possibilities for delivering impactful and strategic experiences, while ensuring that clients continue to receive the same high level of service and partnership. The collaboration also gives 2Heads’ clients expanded access to Spiro’s global scale and operational reach.
Paul Godwin, Managing Director of 2Heads, reflected on the agency’s four-decade legacy of championing creativity and innovation. He shared that joining Spiro will allow the company to take its vision even further, empowering teams to amplify what’s possible for clients while maintaining the craft, culture, and collaborative spirit that define the 2Heads identity.
With this acquisition, Spiro continues its trajectory of global expansion, reinforcing its focus on integrating creative expertise, digital innovation, and strategic thinking to deliver next-generation brand experiences. As GES’ global experiential agency, Spiro remains dedicated to setting new standards for how brands connect with their audiences and create lasting emotional impact.
About Spiro
Spiro is a strategically-led, creatively-driven global experiential agency recognized for shaping how brands grow through emotional and behavioral connections. With a philosophy centered on “Brand Gravity,” Spiro helps brands become more experiential and keeps audiences engaged through meaningful, memorable interactions. As part of GES, Spiro supports leading global brands and event organizers with innovative experiential marketing solutions.
About 2Heads
2Heads is an award-winning experiential agency known for creating unforgettable, unskippable brand moments. Their work is driven by human insight, creativity, innovation, and measurable results. With expertise spanning immersive event design, inventive content, and creative brand activations, 2Heads brings together strategists, designers, producers, technologists, and logistical experts to help world-class brands engage their customers in powerful ways.
