The Strategy Summit B2B Marketing & E-Commerce 2025 is currently underway from 12–13 November 2025 at the Vivo im Grand Hotel Esplanade in Berlin, Germany. Organised by Project Networks GmbH, the two-day summit is bringing together senior marketing professionals, digital innovators, and business strategists to explore the ongoing transformation of B2B marketing and e-commerce in today’s rapidly evolving digital era.
This year’s edition delves into critical themes shaping the B2B landscape — from multi-touchpoint marketing and sustainability in e-commerce to personalisation, customer loyalty, and data-driven business models. Expert-led presentations, panel discussions, and real-world case studies are highlighting how digitalisation continues to redefine B2B engagement and operational excellence.
A central focus of the summit is on how artificial intelligence (AI), automation, and advanced analytics are driving smarter, more efficient, and highly personalised marketing strategies. Industry leaders are sharing insights on aligning sales and marketing functions, strengthening digital ecosystems, and adopting emerging tools that enhance both performance and responsiveness.
Beyond the conference sessions, the event also provides an exceptional platform for networking and collaboration. Through one-on-one meetings and interactive discussions, participants are building partnerships, exchanging experiences, and identifying best practices to foster sustainable business growth.
As it unfolds live in Berlin, the Strategy Summit B2B Marketing & E-Commerce 2025 stands out as one of Europe’s most influential gatherings for B2B professionals. The summit underscores the importance of adaptability, innovation, and customer-centric strategies as key drivers of success in the global digital marketplace.
