(Bangkok, Thailand – 24 September 2025) – SmartHeart Presents an International Pet Variety Exhibition 2025 returns for its exciting 15th edition under the heartwarming theme, “Annyeong: BFF in Korea” — the most fun-filled, Korean-inspired pet event of the year! Organized by IMPACT Exhibition Management Co., Ltd., in collaboration with the Thai Pet Product Industries Association (TPIA) and Perfect Companion Group Co., Ltd., this milestone event will be held from 9th to 12th October 2025, at Halls 7–8, IMPACT Exhibition and Convention Centre, Bangkok, from 10:00 AM to 8:00 PM daily.
Spanning over 10,000 square meters, this year’s event transforms the venue into a lively, immersive Korean village made for pets and their humans. Whether you’re a fan of K-culture or a devoted pet parent, visitors will enjoy an unforgettable experience filled with themed activities, premium pet products, competitions, and adorable photo ops — all designed to celebrate the special bond between pets and their best friends.
This 15th anniversary edition will host more than 250 booths, showcasing a wide variety of pet products and services from Thailand and around the world. From grooming essentials to pet wellness, food, fashion, and technology — the event brings together manufacturers, exporters, distributors, and retailers across the entire pet care ecosystem. Over 150,000 attendees, including both business professionals and consumers, are expected to take part in this four-day celebration of all things pets
Key highlights include world-class dog and cat grooming competitions, free themed activities, and the debut of several special zones:
- Exotic Pet Zone – A dedicated space for rare and fascinating pets, where visitors can meet experienced keepers, shop for specialized care gear and habitats, and enjoy live interactive showcases.
- Adoption Zone – A heartfelt area where animal shelters introduce loving pets looking for forever homes.
- Business Matching – Discover business opportunities, market trends, and potential partnerships in Thailand’s growing pet industry through focused one-on-one meetings.
Thailand’s pet care market continues to grow, driven by rising pet ownership and the “pet humanization” trend. In 2025, the pet food market is projected to reach USD 2.2 billion, with expectations to climb to USD 3.35 billion by 2029, growing at a CAGR of 10.87%. The country boasts over 4,000 pet retail outlets and 2,200 animal hospitals, with the online pet segment growing steadily at 5% annually, valued at over USD 50 million.
Pet owners and families can look forward to a fun-filled and Instagram-worthy experience. Dress up your pets in a Hanbok, snap adorable photos at the Korean-themed photo sets, enjoy K-food-inspired pet treats, and discover interactive zones that make every moment memorable.
Admission is just 20 THB per person (children and pets enter free), and every ticket includes entry into a Lucky Draw with prizes worth over 100,000 THB! A portion of ticket proceeds will go toward the charitable initiative “1 Baht for Hungry Dogs”, supporting animal welfare causes in Thailand.
As it celebrates 15 successful years, SmartHeart Presents Thailand International Pet Variety Exhibition 2025 remains the definitive pet industry event in Southeast Asia — blending business, education, entertainment, and compassion under one roof.
Whether you’re a pet owner, industry professional, or just looking for a fun day out, this is one event you won’t want to miss.
Event Details:
📍 Venue: Halls 7–8, IMPACT Exhibition and Convention Centre, Muang Thong Thani, Bangkok, Thailand
📅 Dates: 9–12 October 2025
🕙 Time: 10:00 AM – 8:00 PM daily
🎟️ Admission: 20 THB per person (Free for children and pets)
Pre-register at https://pet-variety.com/en/trade-visitors-registration/?utm_campaign=interpartners
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