The Uttar Pradesh International Trade Show (UPITS 2025) has emerged as a landmark event, positioning India’s most populous state as a rising hub for global investment, trade, and cultural exchange. Inaugurated on Thursday, the mega exhibition brought together over 2,250 exhibitors from 75 districts and more than 550 buyers from 80 countries, underscoring the state’s commitment to industrial growth, traditional enterprises, cultural heritage, and social diversity.
Invest UP Engages with US Delegation
A key highlight of UPITS 2025 was the engagement between Invest UP CEO Vijay Kiran Anand and Additional CEO Shashank Chaudhry with a visiting US delegation. The discussions focused on Uttar Pradesh’s progressive policies, reforms, and customized facilitation measures designed to attract international investors.
The Invest UP team presented Uttar Pradesh as a state with immense growth potential across diverse sectors such as:
- Tourism and Hospitality – Showcasing destinations like Ayodhya, Varanasi, and the Buddhist Circuit.
- Industrial Growth – Emphasizing the robust manufacturing ecosystem and MSME sector.
- Renewable Energy – Encouraging green investments in solar and bioenergy projects.
- Wellness and Healthcare – Tapping into India’s growing wellness and medical tourism industry.
- Infrastructure Development – Highlighting opportunities in logistics, smart cities, and real estate.
Special emphasis was placed on the transformative impact of the upcoming Noida International Airport, which is set to become a major gateway for trade, tourism, and investment in Northern India.
Ayodhya, Varanasi, and Buddhist Circuit as Investment Hotspots
The US delegation was given a detailed briefing on Ayodhya, Varanasi, and the Buddhist Circuit, which have been positioned as high-potential investment hubs. These destinations are not only cultural and spiritual landmarks but also have the potential to become global tourism magnets with modern infrastructure, luxury hospitality, and eco-friendly initiatives.
Ayodhya, in particular, has been under the spotlight with the construction of the Ram Mandir and its transformation into a spiritual and cultural destination. Varanasi, India’s oldest living city, continues to draw global attention with its unique blend of tradition and modernization.
Global Partnerships and International Presence
The presence of more than 550 foreign buyers reflects growing international confidence in Uttar Pradesh’s business ecosystem. Chief Minister Yogi Adityanath welcomed Russia as the partner country at UPITS 2025, symbolizing the state’s expanding global partnerships.
In his address, the Chief Minister described the trade show as a step toward building a “New UP of New India” and a “Viksit UP of Viksit Bharat.” This vision aligns with India’s broader economic transformation and Uttar Pradesh’s ambition to emerge as a trillion-dollar economy.
Strong Industrial Ecosystem and Investor-Friendly Policies
Uttar Pradesh’s Industrial Development Minister Nand Gopal Gupta ‘Nandi’ visited the Invest UP Pavilion, where he interacted with investors and business leaders. He highlighted the state’s conducive environment, robust incentives, and investor-friendly policies, ensuring safe, profitable, and long-term investment opportunities.
Over the past few years, Uttar Pradesh has introduced several policy reforms and incentive packages in sectors like IT & electronics, renewable energy, logistics, textiles, and defense manufacturing. These initiatives have been carefully crafted to provide investors with ease of doing business, transparency, and speedy approvals.
Why UPITS 2025 Matters
The Uttar Pradesh International Trade Show is not just a platform for business deals; it represents the state’s transformation into a global economic powerhouse. With its strategic location, large consumer base, rich cultural heritage, and proactive governance, Uttar Pradesh is steadily becoming a preferred investment destination in India.
The 2025 edition of UPITS has set a strong precedent, bridging global investors with local opportunities and reinforcing Uttar Pradesh’s position as the growth engine of India’s economy.
