Automotive World 2026 is one of Japan’s major business exhibitions dedicated to advanced automotive technologies, bringing together automobile manufacturers, automotive component suppliers, technology companies, engineers, developers, and industry professionals. The September edition of Automotive World 2026 will take place from September 9 to September 11, 2026, at Makuhari Messe in Chiba, Japan. The exhibition will run from 10:00 AM to 5:00 PM JST each day.
The September edition is designed as a business platform where automotive companies can discover technologies, meet potential suppliers, discuss development challenges, and explore new partnerships. With automotive manufacturing rapidly moving toward electric vehicles, software-defined vehicles, artificial intelligence, connected mobility, and digital engineering, Automotive World 2026 is expected to attract significant interest from professionals across the global automotive ecosystem.
Automotive World 2026 Event Date and Schedule
The official dates for Automotive World 2026 September edition are September 9–11, 2026. The exhibition will open each day at 10:00 AM and close at 5:00 PM JST. The three-day format gives visitors opportunities to explore exhibition booths, attend technical seminars, participate in business discussions, and connect with suppliers and technology developers.
In addition to the exhibition floor, the event features a substantial conference and seminar program. The organizers have announced approximately 130 seminar sessions, covering subjects connected with software-defined vehicles, electric mobility, automotive development, AI, digital transformation, and other emerging technologies.
Automotive World 2026 Venue: Makuhari Messe
Automotive World 2026 will be held at Makuhari Messe, one of Japan’s best-known international convention and exhibition centers. The September edition will use Halls 1–3. The venue is located at 2-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8550, Japan.
Makuhari Messe provides a suitable environment for an international automotive technology exhibition because of its large exhibition halls, conference facilities, transportation connections, and proximity to Tokyo. Visitors can reach the venue from Kaihin-Makuhari Station on the JR Keiyo Line, which is approximately a five-minute walk from the exhibition center.
For international visitors attending Automotive World 2026, the venue can also be accessed from both Narita and Haneda airports. Airport buses and railway connections provide convenient transportation options for overseas business travelers.
Automotive World 2026 Ticket Price and Registration
One of the important advantages for professional visitors is that admission to Automotive World 2026 is free of charge, but visitors must complete advance registration. The official visitor information states that a visitor badge issued after registration is required for entry.
Therefore, the Automotive World 2026 ticket price is free for registered visitors. Business professionals planning to attend should complete the official visitor registration before arriving at Makuhari Messe. The organizers also provide a free VIP registration option for eligible senior business professionals, including department-manager-level and above visitors, with additional benefits such as access to dedicated facilities.
Because the exhibition is primarily designed as a B2B business event, visitors are encouraged to register in advance and plan their meetings, seminars, and exhibition-floor visits before reaching the venue.
Automotive World 2026 Exhibitors and Industry Participation
Automotive World 2026 is expected to feature approximately 380 exhibitors, while the September edition is projected to attract around 33,000 visitors. These figures include the relevant concurrent exhibitions and are official forecasts, meaning the final numbers may vary.
The exhibitor community includes automotive manufacturers, component manufacturers, suppliers, engineering companies, software developers, electronics companies, EV technology providers, and other businesses involved in automotive innovation. The event’s visitor profile includes professionals working in research and development, planning, design, procurement, production, testing, analysis, and manufacturing.
Industry leaders associated with the September program include major automotive and technology names such as Toyota, Honda, Nissan, Ford, BMW, Bosch, DENSO, Suzuki, Mazda, Mitsubishi Motors, Magna International Japan, AUMOVIO, Astemo, and Deloitte Tohmatsu, among others. Several senior technical leaders from these companies are participating in the event’s expert and conference activities.
The presence of major OEMs, Tier 1 suppliers, technology companies, and engineering specialists makes Automotive World 2026 particularly relevant for companies looking to identify new suppliers, technologies, strategic partners, and business opportunities.
Three Specialized Exhibitions at Automotive World 2026
The September edition of Automotive World 2026 is organized around three specialized exhibitions. These are designed to address some of the most important technological developments affecting the automotive sector.
The first is the EV/HV/FCV Technology Exhibition [September], also known as EV JAPAN September. This section focuses on electric vehicles, hybrid vehicles, fuel-cell vehicles, motors, inverters, batteries, charging technology, and related technologies.
The second is the SDV EXPO [September], which focuses on software-defined vehicles and automotive software development. The exhibition is particularly relevant as vehicle manufacturers increasingly use software, connectivity, AI, and advanced electronic architectures to create new vehicle functions and services.
The third specialized exhibition is the Automotive Design & Development DX Expo [September]. This new area focuses on AI, digital transformation, software, CAD, CAE, simulation, and technologies designed to improve development speed and efficiency.
Together, these three exhibitions make Automotive World 2026 a broad technology platform covering both hardware and software aspects of next-generation vehicle development.
Key Technology Areas at Automotive World 2026
The technology landscape presented at Automotive World 2026 reflects the major transformation taking place across the global automotive industry. Electric mobility remains one of the central themes, with companies showcasing technologies related to batteries, motors, inverters, charging systems, and fuel-cell vehicles.
Software-defined vehicles are another major focus. SDVs use software and electronic systems to enable vehicle functions, updates, connectivity, and advanced digital services. The September edition will feature an SDV Forum X, developed in collaboration with organizations including COVESA, AUTOSAR, JASPAR, Eclipse SDV, Automotive Grade Linux, Open SDV Initiative, and RISC-V International.
Artificial intelligence and digital engineering are also important themes. The Automotive Design & Development DX Exhibition is designed to demonstrate how AI, software, CAD, CAE, and digital processes can help automotive companies shorten development cycles and improve efficiency.
Automotive World 2026 Conference and Seminar Program
The conference program is an important attraction for professionals attending Automotive World 2026. The September edition features approximately 130 technical seminars, providing opportunities to learn directly from automotive technology leaders and specialists.
Topics include SDV development, AI, connected vehicles, EV technology, automotive software, development processes, digital transformation, and next-generation mobility. Presentations involving Toyota, Honda, Nissan, Ford, BMW, Bosch, and other companies give attendees opportunities to understand current industry challenges and technology strategies.
One highlight is SDV Forum X, which brings together organizations and experts involved in the development of software-defined vehicle ecosystems. The program covers subjects such as vehicle software, connected cars, common software development, automotive architecture, AUTOSAR, and broader SDV ecosystem development.
The event also includes technical demonstrations and specialized sessions, including an EV teardown display and seminars analyzing the structure and costs of advanced EV systems.
Business Networking Opportunities
A major reason companies attend Automotive World 2026 is the opportunity to conduct face-to-face business discussions. The exhibition is designed as a meeting platform connecting automobile manufacturers and Tier 1 suppliers with technology and component suppliers.
Visitors can use the exhibition to compare technologies, discuss development requirements, identify potential suppliers, and explore partnerships. Exhibitors, meanwhile, can demonstrate their products directly to engineers, purchasing professionals, R&D teams, and decision-makers.
The event also supports networking around specialized technology communities. For example, an SDV development networking event is scheduled for September 9, offering an opportunity for SDV engineers, speakers, participating organizations, automakers, component manufacturers, and software companies to connect.
Who Should Attend Automotive World 2026?
Automotive World 2026 is particularly valuable for professionals involved in automotive research, engineering, manufacturing, design, procurement, testing, software development, electronics, and business development.
Automobile manufacturers can use the exhibition to identify innovative suppliers and technologies. Automotive component manufacturers can explore new partnerships and customers. Software companies can showcase solutions for SDV development, AI, connected mobility, simulation, and digital engineering.
Engineers and R&D professionals can benefit from technical seminars and product demonstrations, while procurement teams can compare suppliers and initiate discussions with potential partners. Companies entering the Japanese or broader Asian automotive market can also use the event as an opportunity to develop business relationships.
Why Automotive World 2026 Matters to the Global Automotive Industry
The automotive industry is undergoing a fundamental transformation. Electric vehicles, software-defined vehicles, artificial intelligence, connected systems, autonomous technologies, and digital engineering are changing how vehicles are designed, manufactured, and operated.
Against this background, Automotive World 2026 provides an important platform for companies to understand the direction of automotive technology. The combination of exhibition booths, specialist shows, conferences, technical demonstrations, and networking creates opportunities for both technology discovery and business development.
The September edition is especially focused on SDV, EV technology, and design and development efficiency, reflecting the industry’s growing emphasis on software, electrification, and faster product development.
Automotive World 2026 Organizer
The official organizer of Automotive World 2026 September edition is RX Japan GK, also known in Japan as RX Japan G.K. The company organizes international trade shows across sectors including electronics, energy, IT, healthcare, manufacturing, and automotive technology.
RX Japan is responsible for the overall organization and management of the September edition, including visitor registration, exhibitor participation, conference programming, and show operations.
Automotive World 2026 Quick Event Details
Event Name: 5th AUTOMOTIVE WORLD [September] 2026
Focus: Advanced Automotive Technologies
Event Date: September 9–11, 2026
Opening Hours: 10:00 AM–5:00 PM JST
Venue: Makuhari Messe, Japan
Venue Halls: Halls 1–3
Address: 2-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8550, Japan
Ticket Price: Free with advance visitor registration
Expected Exhibitors: Approximately 380
Expected Visitors: Approximately 33,000
Organizer: RX Japan GK
Specialized Shows: EV/HV/FCV Technology Exhibition, SDV EXPO, Automotive Design & Development DX Expo
Conclusion: Automotive World 2026
Automotive World 2026 is set to be an important meeting point for professionals involved in the next generation of automotive technology. Taking place at Makuhari Messe from September 9–11, the exhibition brings together approximately 380 exhibitors and is expected to attract around 33,000 visitors.
With a strong focus on electric mobility, software-defined vehicles, AI, digital transformation, automotive electronics, and advanced development technologies, Automotive World 2026 offers opportunities to discover new products, meet suppliers, attend technical seminars, and develop business relationships.
For automotive manufacturers, Tier 1 suppliers, component companies, software developers, engineers, procurement teams, and technology providers, Automotive World 2026 provides a valuable platform for understanding current trends and exploring future opportunities. Since visitor admission is free with advance registration, professionals interested in automotive innovation can register and plan their visit around the exhibition, conferences, demonstrations, and networking sessions.
As the automotive sector continues moving toward electrification, software-defined architectures, connected mobility, and AI-driven development, Automotive World 2026 is positioned as a significant international platform for companies seeking to participate in this transformation.
