The China International Toy Fair 2026 is set to become one of the most important international trade events for the global toy, games, baby products, preschool education and licensing industries. The event will bring manufacturers, distributors, importers, retailers, brand owners, designers, buyers and industry professionals together in Shanghai to explore new products, emerging technologies and business opportunities.
The China International Toy Fair 2026 will be held from 21 October to 23 October 2026 at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China. The exhibition will take place alongside China Kids Fair, China Licensing Expo and China Preschool Expo, creating a major four-exhibition platform covering toys, children’s products, licensing and preschool resources.
China International Toy Fair 2026 Date and Venue
The official dates for the China International Toy Fair 2026 are 21–23 October 2026. The event will be hosted at Shanghai New International Expo Centre, one of Shanghai’s major international exhibition venues.
The venue is located at No. 2345 Longyang Road, Pudong New Area, Shanghai, China. SNIEC provides extensive exhibition facilities and is designed to accommodate large-scale international trade fairs and professional business events.
The location makes the China International Toy Fair 2026 accessible to domestic and international visitors travelling to Shanghai for sourcing, networking and business development.
China International Toy Fair 2026 Organizer
The main organizer of the event is the China Toy and Juvenile Products Association (CTJPA). The association is an important industry organization representing China’s toy and juvenile products sector.
The organizer has positioned the China Toy Expo as a comprehensive sourcing and business platform connecting international buyers with Chinese manufacturers, brands and suppliers.
For international buyers, the China International Toy Fair 2026 provides an opportunity to meet manufacturers directly, compare product categories, identify new suppliers and understand current trends in the Chinese toy market.
China International Toy Fair 2026 Exhibitors
The China International Toy Fair 2026 will form part of a combined four-exhibition event covering approximately 230,000 square metres. Official information indicates that the combined event is expected to bring together 2,700+ exhibitors and more than 5,600 brands, alongside a large professional visitor base.
The exhibition is expected to feature established international brands, Chinese manufacturers, emerging companies, specialist suppliers and businesses involved in toy design, production, licensing and children’s products.
The China International Toy Fair 2026 will therefore be particularly relevant to importers, distributors, wholesalers, retailers, e-commerce companies, purchasing agencies and private-label businesses looking for new product opportunities.
Major Product Categories at China International Toy Fair 2026
The product range at the China International Toy Fair 2026 is expected to cover a broad selection of toys and children’s products.
Major categories include art and collectible toys, hobby and die-cast products, soft toys, dolls, smart toys, educational toys, games, wooden and bamboo toys, baby and infant toys, board games, card games, electronic toys and remote-control products.
Outdoor and sporting products, festive and party items, cultural and creative products, amusement equipment, general toys, pet toys, design services, raw materials, accessories, testing and certification services are also represented across the wider exhibition platform.
This wide product mix makes the China International Toy Fair 2026 useful for buyers who want to source multiple categories during a single visit.
Smart Toys and AI Toy Trends
One of the major trends expected at the China International Toy Fair 2026 is the growth of smart and AI-enabled toys.
Technology is changing the way children interact with toys, with manufacturers increasingly developing products that combine entertainment, education, voice interaction, sensors, robotics and personalized experiences.
The 2026 edition is expected to highlight AI-powered toys, interactive educational products, programming-related toys and smart companions. According to event information, AI toy exhibitors have recorded significant growth, reflecting the increasing importance of technology within the toy industry.
For manufacturers and buyers, the China International Toy Fair 2026 can provide insight into how artificial intelligence and digital technologies are influencing the next generation of toys.
China International Toy Fair 2026 and Licensed Products
Licensing is another important part of the 2026 exhibition ecosystem. China Licensing Expo will take place alongside the toy exhibition, allowing buyers to explore opportunities involving entertainment properties, characters, brands and intellectual property.
The combined event is expected to feature more than 2,600 licensed IPs, giving manufacturers and buyers opportunities to understand how popular characters and entertainment properties are being transformed into toys, collectibles and consumer products.
For companies developing licensed merchandise, the China International Toy Fair 2026 can therefore provide valuable access to both toy manufacturers and licensing-related business opportunities.
China International Toy Fair 2026 Ticket Price
Ticket arrangements can vary depending on the registration method. The official exhibition information states that pre-registered trade visitors can receive free admission.
Some third-party ticket platforms have listed paid ticket options, including a reported price of around RMB 30, while showing an original price of RMB 50.
Therefore, visitors planning to attend the China International Toy Fair 2026 should preferably complete their registration through the official event visitor-registration system and check the latest admission conditions before travelling.
The exhibition is designed primarily for professional trade visitors, and visitors should check the age and identification requirements before attending.
China International Toy Fair 2026 Schedule
The main exhibition schedule for the China International Toy Fair 2026 is:
Event: China International Toy Fair 2026 / China Toy Expo (CTE)
Date: 21–23 October 2026
Venue: Shanghai New International Expo Centre, Shanghai, China
Opening Hours: Approximately 9:30 AM to 5:00 PM according to the official event information, with last entry at 4:30 PM.
Visitors should note that detailed conference sessions, buyer meetings, product launches and other activities can have individual schedules. It is advisable to check the official event programme closer to the exhibition dates.
Business Opportunities at China International Toy Fair 2026
The China International Toy Fair 2026 is not simply a product display; it is an important sourcing and networking platform.
International buyers can use the exhibition to compare manufacturers, discuss minimum order quantities, evaluate product quality, explore private-label opportunities and establish long-term supplier relationships.
For retailers, the event can help identify products suitable for physical stores and e-commerce platforms. For importers, it can provide access to manufacturers across different toy categories. For distributors, the exhibition can help identify brands and products with potential in regional markets.
The China International Toy Fair 2026 can also be valuable for companies searching for customized toys, OEM manufacturing, ODM partnerships, packaging solutions and product development services.
Why International Buyers Should Visit China International Toy Fair 2026
China continues to play a major role in global toy manufacturing and supply chains. As a result, international buyers looking for new suppliers and innovative products can benefit from attending the China International Toy Fair 2026.
A single visit can allow buyers to meet multiple manufacturers, evaluate new product concepts and understand current consumer trends.
The exhibition also provides an opportunity to observe developments in educational toys, collectibles, smart toys, sustainable products, outdoor toys and licensed merchandise.
For businesses entering Asian markets, the China International Toy Fair 2026 can also serve as a useful platform for identifying potential partners and understanding China’s rapidly changing toy and children’s products sector.
International Brands and Market Trends
The exhibition’s international character is reflected in the participation of global brands and licensed properties. Official event information highlights brands such as LEGO, Mattel and Hasbro among major participants in the broader event ecosystem.
The China International Toy Fair 2026 will therefore offer visitors an opportunity to compare established global brands with innovative Chinese manufacturers and emerging companies.
This combination can help buyers identify changing consumer preferences and discover product concepts that may become important in international markets.
Sustainability at China International Toy Fair 2026
Sustainability is becoming increasingly important throughout the global toy industry. Consumers, retailers and regulators are paying greater attention to materials, packaging, manufacturing processes and product safety.
The China International Toy Fair 2026 is expected to showcase products incorporating environmentally conscious materials and sustainable design approaches.
Green toy displays and sustainable product concepts can help buyers discover alternatives involving renewable, recyclable and environmentally friendly materials.
For international companies with sustainability requirements, the exhibition can be a useful place to discuss materials, certifications, production processes and packaging options directly with suppliers.
Networking and Buyer-Supplier Meetings
Networking is one of the strongest reasons to attend the China International Toy Fair 2026.
The event brings together manufacturers, buyers, retailers, distributors, brand owners and other professionals from different markets. Business-matching activities and professional networking opportunities can help participants establish new commercial relationships.
International visitors can prepare in advance by creating a list of target exhibitors, scheduling supplier meetings and identifying the categories they want to source.
A structured visit can make the China International Toy Fair 2026 considerably more productive for companies looking to develop new business partnerships.
What Buyers Should Prepare Before Visiting
Visitors planning to attend the China International Toy Fair 2026 should prepare their sourcing requirements before arriving in Shanghai.
Buyers should determine their preferred product categories, estimated order quantities, target price ranges, packaging requirements and certification needs.
It is also useful to prepare questions about production capacity, lead times, export markets, customization, intellectual property, quality control and shipping.
Because the exhibition is extensive, planning meetings in advance can help international buyers make better use of their time at the China International Toy Fair 2026.
China International Toy Fair 2026 for E-Commerce Businesses
The growth of online retail has created new opportunities for toy manufacturers and e-commerce sellers.
E-commerce companies can use the China International Toy Fair 2026 to discover products that could perform well on marketplaces and direct-to-consumer platforms.
The event’s focus on trending toys, collectible products, educational products, smart toys and licensed merchandise can provide valuable inspiration for online retailers.
Businesses can also explore private-label opportunities and discuss customized products directly with manufacturers.
China International Toy Fair 2026: A Major Global Sourcing Platform
With thousands of exhibitors and brands across the combined exhibition platform, the China International Toy Fair 2026 is expected to attract professional buyers from China and international markets.
The event’s combination of toys, children’s products, licensing and preschool resources creates a broader commercial ecosystem than a traditional toy exhibition.
The China International Toy Fair 2026 is particularly relevant for manufacturers, importers, distributors, retailers, wholesalers, e-commerce businesses, licensing companies and professional sourcing agents.
Final Thoughts on China International Toy Fair 2026
The China International Toy Fair 2026 will take place from 21–23 October 2026 at Shanghai New International Expo Centre in Shanghai, China. Organized by the China Toy and Juvenile Products Association, the event will connect the international toy industry with manufacturers, brands, buyers and business professionals.
With 2,700+ exhibitors, 5,600+ brands and approximately 230,000 square metres across the combined four-show platform, the exhibition is expected to provide a major sourcing and networking opportunity.
From smart toys and educational games to collectibles, dolls, outdoor products, licensed merchandise and sustainable toys, the China International Toy Fair 2026 will offer a broad overview of the industry’s latest developments.
For businesses searching for new suppliers, product ideas, manufacturing partnerships and international market opportunities, the China International Toy Fair 2026 is an important event to include in the 2026 global trade-show calendar.
