The modern automobile market goes beyond mere selling, as dealerships sell not just cars but also experiences, lifestyle and aspirations. Customers start browsing through cars before coming to a dealership, researching information and comparing models by rating them based on images they find online. And here is where an AI background generator could come in handy, especially within automotive marketing. Such tools help dealerships transform uninteresting pictures of cars into striking promotional images.
Be it a small car dealership or a big brand, automotive marketing images do not necessarily need to
be expensive and complicated to create. No matter what your target car segment may be – luxury saloons, SUVs, electrics or special offers for the limited period of time, there always can be something unique about the background to create a truly remarkable campaign.
Where power and visuals meet
The automobile is more than just a machine, it is a sign of independence, success and personal qualities of its owner. The proper representation visually helps to transmit all these features to consumers. Background makes the car image more dramatic and appeals to customers directly.
Whether you are cruising around town in your sleek sports car or on the rugged roads of the mountains in your SUV, the picture tells a story in itself about the kind of lifestyle and performance that you can expect from it.
It is the visuals that propel buying intent, and this is why
People tend to fall in love with a car before they get the facts. They only pause on images when they are interesting to them while they are browsing listings.
Images are vital components of any dealership because:
- They increase web inquiries
- Improve the performance of online advertisements
- Improve perceptions about the brand
- Highlight vehicle features effectively
- Increase showroom traffic
However, when the images are compelling, then they do not just focus on the car, but rather on an experience.
Making showroom images into digital showstoppers
There are several things that make automotive photography difficult; one such aspect is the need for a controlled environment, lighting, and perfect shooting locations. This approach is effective, but it may be very costly and time-consuming.
Dealerships can transform their current vehicle images into compelling promotional tools in a flash with background generation. This can enable marketers to keep their messaging consistent across campaigns and adjust content for specific audiences and channels.
Generating momentum with more intelligent imagery
The field of auto advertising is extremely competitive. The challenge for dealerships is to consistently churn out new material for social media, digital ads, websites, and promotions. Maintaining timeliness of visuals can be a difficult task.
With Pippit you can achieve that and create high-quality images quickly from the existing image. Dealerships can create a number of images that can be used in campaigns within a matter of minutes without having to shoot multiple images.
Making the one story many stories
One car image can be used as many different marketing images based on the marketing aims. One background could completely transform the impression of the vehicle, whether it’s through a seasonal offer, new vehicle announcements or a high-quality model.
Make a variety of backgrounds using Pippit with these easy steps
Step 1: Upload your image
You will have to click the button link using either of your social media or Google email accounts to get access to Pippit AI.
Then, select “AI background” under the “Image studio” panel, and upload the image via “Device”, or simply “Products” and copy an image link.
Step 2: Create a background for the images
Once the image is uploaded, Pippit will change to another display where you can create a background for the image using a number of pre-designed background templates.
Select a background preset that complements your image style and then click “Generate” to get an AI
-generated background to your image. If you want to add your ideas to the background, you can also click “Prompt” and enter them. If you aren’t sure what to write for your prompt, click “recommend a background,” and Pippit will provide you with an AI-generated background concept according to the content of your image.
Confirm your settings, and click “Generate” to start creation.
Step 3: Export your images
Look at the result, and select the one you prefer. To create even more variety, you can change your prompt or pick a new one to make more different background images.
Use the inside tools to modify, enhance or rotate your picture as needed. Click on “Edit more” to view the
image editor for additional editing options.
Once you have completed your creation, click “Download” to save your image to your device.
The last visuals may be deployed to any online ads, dealership website, social media websites, and digital showroom displays.
Giving automotive marketing a personality and motion
Today’s shoppers are looking for videos and interactive ads that capture their attention and engage them in the product.
A talking photo can be used to create an interesting vehicle promotion, which can feature important points to discuss, specifications to explain, or even special offers to promote. The interactive method makes it easier for dealerships to connect with customers and keeps their attention longer.
Building dealership brand in a digital native landscape
Auto brands are crucial to success. Professional and consistent branding across all platforms is more likely to make customers feel more confident in dealerships.
Generation of quality backgrounds will ensure that all vehicles’ ads look nice and uniform. Uniformity not only strengthens brand recognition but also helps car dealerships stand out. Pippit is an opportunity for car dealerships to create appealing, interesting, and effective ads about their vehicles.
