Anuga Select South Africa 2027 officially opened its doors today at the Cape Town International Convention Centre (CTICC), marking the first-ever African edition of the globally recognized Anuga brand. The launch represents a major milestone for Africa’s food and beverage industry and reflects the growing importance of the continent in the global food trade landscape.
The event has been introduced through a strategic partnership between dmg events and Koelnmesse, the organizer of the internationally acclaimed Anuga trade fair held in Cologne, Germany. By combining the regional strength of Africa Food Show with the global reputation of Anuga, the exhibition aims to establish a leading platform for business, innovation, and industry collaboration across Africa.
Anuga Brand Expands into Africa
The launch of Anuga Select South Africa signals the expansion of one of the world’s most respected food and beverage exhibition brands into a rapidly growing market. The event has evolved from the highly successful Africa Food Show, formerly known as Africa’s Big 7, which has served the African food and hospitality sectors for decades.
The transformation reflects a shared vision between dmg events and Koelnmesse to create a world-class trade exhibition that connects African businesses with international suppliers, buyers, investors, and industry experts. The partnership brings together local market expertise and global exhibition experience, providing enhanced opportunities for participants across the food value chain.
Building on the Success of Africa Food Show
The debut edition of Anuga Select South Africa follows the remarkable success of Africa Food Show 2026, which attracted exhibitors and visitors from more than 36 countries. The previous event recorded substantial growth in attendance and demonstrated increasing international interest in Africa’s food and beverage market.
Organizers believe the strong momentum generated by previous editions has created the ideal foundation for introducing the globally recognized Anuga brand to the continent. The move is expected to elevate the event’s international profile and attract even greater participation from global industry stakeholders in the coming years.
A Comprehensive Showcase of the Food and Beverage Industry
Anuga Select South Africa 2027 brings together food manufacturers, beverage producers, distributors, wholesalers, retailers, hospitality professionals, importers, exporters, and procurement specialists from across Africa and international markets.
Exhibitors are showcasing a wide range of products, services, technologies, and innovations that cover every stage of the food and beverage value chain. From packaged foods and beverages to food processing solutions, ingredients, logistics, and retail technologies, the exhibition offers visitors a comprehensive overview of the latest developments shaping the industry.
The event also provides a valuable sourcing platform for buyers seeking new products, suppliers, and business opportunities in one of the world’s most dynamic emerging markets.
Supporting Africa’s Growing Food Economy
The exhibition arrives at a critical time for Africa’s food and agribusiness sector. According to industry projections, Africa’s food and agribusiness market is expected to reach a value of approximately US$1 trillion by 2030, creating significant opportunities for investment, innovation, and trade.
As demand for food products continues to rise across the continent, industry stakeholders are increasingly focused on improving supply chains, strengthening local production capabilities, and expanding international trade partnerships. Organizers believe Anuga Select South Africa can play an important role in supporting these objectives by facilitating business connections and encouraging investment throughout the sector.
The event also highlights Africa’s growing influence within global food markets and its potential to become a key destination for international food trade and manufacturing investment.
Networking, Knowledge Sharing and Industry Insights
In addition to the exhibition floor, Anuga Select South Africa features a comprehensive program of networking events, industry forums, and educational sessions designed to encourage dialogue and knowledge exchange among professionals.
Experts, business leaders, and policymakers are participating in discussions covering a variety of critical topics, including consumer behavior, food security, sustainable production, supply chain resilience, digital transformation, and the future of food trade in Africa.
These sessions provide attendees with valuable insights into current market trends while helping businesses navigate emerging opportunities and challenges within the evolving food and beverage landscape.
Strengthening International Trade Connections
One of the key objectives of Anuga Select South Africa is to strengthen commercial relationships between African businesses and international markets. The exhibition serves as a gateway for global companies seeking entry into Africa while simultaneously helping African producers expand their reach into overseas markets.
Through dedicated networking opportunities, business matchmaking programs, and buyer-seller meetings, participants can establish new partnerships, explore distribution opportunities, and identify potential avenues for growth.
The event’s international scope reflects the increasing globalization of food supply chains and the importance of collaboration in ensuring long-term industry development.
A Promising Future for Anuga Select South Africa
With strong international participation, extensive industry support, and the combined expertise of dmg events and Koelnmesse, Anuga Select South Africa 2027 is positioned to become one of the continent’s most influential food and beverage trade exhibitions.
The successful launch not only marks a new chapter for the Anuga brand but also reinforces Africa’s growing role in global food production, trade, and innovation. As the event continues to evolve, it is expected to serve as a catalyst for business growth, investment, and industry collaboration across the African food and beverage sector for years to come.
