ATM 2026 to Take Place from 14–17 September at Dubai World Trade Centre
Arabian Travel Market 2026, organised by RX Global, will now take place from 14–17 September 2026 at the iconic Dubai World Trade Centre. The revised dates were officially announced following extensive consultations with exhibitors, hosted buyers, tourism boards, travel companies, and key global industry stakeholders.
The schedule adjustment has been made to maximise participation, strengthen commercial opportunities, and ensure stronger engagement across the global travel and tourism ecosystem. The organisers stated that the revised September dates will create more flexibility for international participants and improve opportunities for networking, collaboration, and business development throughout the four-day exhibition.
As one of the world’s most influential travel trade events, Arabian Travel Market continues to play a vital role in shaping tourism dialogue, fostering international partnerships, and showcasing the latest innovations transforming global travel for Arabian Travel Market 2026
Revised Dates Reflect Industry Feedback and Market Needs
According to the World Travel Market Portfolio, the date revision demonstrates the event’s continued commitment to aligning with the changing needs of the international travel industry.
The decision followed detailed consultations with tourism professionals worldwide to ensure the event calendar best supports exhibitor participation and international attendance.
Danielle Curtis, Regional Portfolio Director – UAE at RX Global, explained that the revised schedule will allow exhibitors, buyers, and visitors to unlock greater commercial value and stronger networking opportunities.
She noted that the September timing will help global tourism brands maximise engagement while ensuring the event remains strategically positioned within the international travel exhibition calendar.
Curtis also acknowledged the support of key strategic partners who continue to contribute to the event’s success, including Dubai Department of Economy and Tourism, IHG Hotels & Resorts, Al Rais Travel, and Dubai World Trade Centre.
33rd Edition Continues ATM’s Global Legacy
Now entering its 33rd edition, Arabian Travel Market has built a strong global reputation as one of the most important business-to-business travel exhibitions in the world.
Over the years, ATM has become a leading platform where destinations, airlines, hospitality brands, travel technology companies, tourism boards, and travel professionals gather to showcase offerings, exchange ideas, and build strategic partnerships.
The event attracts thousands of participants from across international markets and serves as a major catalyst for tourism growth, business expansion, and innovation-driven industry transformation.
Its position within the global exhibition calendar reflects its importance as a hub for thought leadership, product launches, market insights, and future-focused tourism discussions.
Theme for 2026 Focuses on Travel Innovation and Future Trends
ATM 2026 will be held under the theme “Travel 2040: Driving New Frontiers Through Innovation and Technology.”
The theme reflects the event’s focus on the transformative trends expected to reshape global tourism over the next decade and beyond.
Discussions will explore how emerging technologies, digital infrastructure, sustainability strategies, and changing traveller expectations are redefining the future of travel.
The 2026 programme will examine how innovation can help destinations and travel businesses remain competitive while improving customer experiences and building resilience in an evolving global landscape.
ATM Travel Tech and Innovation Zone to Showcase Next-Generation Solutions
A major attraction at Arabian Travel Market 2026 will be the return of ATM Travel Tech, accompanied by the dedicated Tech & Innovation Zone.
This specialised showcase will feature breakthrough advancements across sectors including artificial intelligence, robotics, immersive digital experiences, travel fintech, sustainable mobility solutions, and smart tourism technologies.
The platform will allow exhibitors to demonstrate practical solutions designed to improve operational efficiency, elevate customer engagement, optimise travel experiences, and support sustainable tourism growth.
As digital transformation accelerates across the travel industry, ATM Travel Tech will offer valuable insights into how businesses can adapt to emerging technological opportunities.
Extensive Conference Programme to Feature Global Industry Leaders
ATM 2026 will once again host a high-level conference programme featuring expert discussions across the Global Stage, Future Stage, and Experience Hub.
These forums will bring together tourism leaders, economists, destination strategists, technology experts, and global researchers to address the most pressing opportunities and challenges facing international tourism.
The sessions will explore key themes such as travel demand forecasting, market resilience, AI-driven transformation, sustainable tourism development, business travel evolution, and destination innovation strategies.
The programme is expected to deliver practical insights for businesses navigating rapid industry change.
Confirmed Speakers Bring Global Expertise
Several prominent industry experts and thought leaders have already been confirmed as contributors to the 2026 conference programme.
These include specialists from Tourism Economics, alongside market intelligence insights from Stephen Dutton.
Additional contributors include Sienna Parulis-Cook from Dragon Trail International, representatives from Videc, Nick Kwek, and corporate strategist Rana Nawas.
The conference will also include ICCA-led sessions hosted by International Congress and Convention Association, focusing on the future of global business events collaboration and international event partnerships.
Dubai Reinforces Its Position as a Global Tourism Hub
Arabian Travel Market 2026 is expected to attract thousands of exhibitors, tourism professionals, and international delegates, further strengthening Dubai’s position as a leading global centre for tourism innovation and business networking.
The city continues to serve as a strategic gateway connecting East and West, making it an ideal destination for global travel trade discussions and commercial partnerships.
With its revised schedule, future-focused theme, world-class exhibitors, and extensive conference agenda, ATM 2026 is set to become one of the most significant tourism industry gatherings of the year.
The event will not only showcase the future of travel but also help shape the next phase of innovation, collaboration, and sustainable growth across the global tourism sector.
