The latest M&A activity update from Grimes, McGovern & Associates (GMA) highlights positive growth trends for the global events industry, while presenting a more uncertain outlook for the media and information services sectors. The report draws on data from over 360 transactions completed throughout 2025, offering a comprehensive view of how these industries are evolving.
The events sector is showing strong signs of renewed momentum, with deal activity steadily increasing over the past two years. This consistent rise indicates a recovering and expanding market, driven by growing demand for in-person and hybrid experiences. The report suggests that the events industry is regaining its strength and becoming an attractive space for investors.
One of the most notable findings is the growing participation of private equity investors. Nearly half of all event-related transactions in 2025 were backed by private equity firms, reflecting strong investor confidence in scalable, community-driven event platforms. Businesses that focus on niche audiences and recurring engagement models are particularly appealing to investors.
In addition to the data, the report highlights key trends shaping the events landscape in 2026. These include the rise of niche and community-focused events, the development of complementary business ecosystems, and increasing cross-border expansion. Premium membership models and subscription-based formats are also gaining popularity, indicating a shift toward more sustainable and recurring revenue streams.
While the events industry shows clear growth, the outlook for media and information services remains mixed. The report notes inconsistent deal activity in these sectors, suggesting a more cautious investment environment and varying performance across different segments.
Encouragingly, early M&A activity in 2026 is already tracking ahead of 2025 levels. This strong start indicates continued investor interest and suggests that the events industry is likely to maintain its growth trajectory throughout the year.
