The global events industry has received a significant boost as The Business of Events announces Excel London as its newest strategic partner. This collaboration is set to further enhance the organization’s international think tank and advocacy efforts, reinforcing its mission to support and elevate the events sector worldwide.
A Powerful Addition to a Growing Network
Recognized as one of Europe’s largest and most successful event venues, Excel London hosts approximately 400 events annually and attracts nearly four million visitors from across the globe. Its inclusion in the think tank marks a major step forward in expanding the network’s influence and expertise.
Excel London will join an established group of industry leaders, including VisitBritain, VisitScotland Business Events, ICC Wales, MeetEngland, and the All-Party Parliamentary Group for Events. New partners such as Edinburgh International Conference Centre, The Meetings Show by Northstar, and Cvent further strengthen this influential alliance.
Driving Industry Advocacy and Growth
A spokesperson from The Business of Events highlighted the importance of this partnership, stating that Excel London brings invaluable global reach and large-scale operational expertise. The growing coalition of high-profile partners is expected to play a crucial role in advocating for the events industry’s contribution to economic development, community engagement, and social progress.
The organization also aims to address key challenges facing the sector, including evolving market demands, sustainability, and policy development, through collaborative efforts and shared insights.
Industry Leadership Speaks
Commenting on the partnership, James Rees, Executive Director at Excel London, expressed enthusiasm about the collaboration. He emphasized that both organizations share a common vision of advancing the events industry and ensuring its long-term success.
Rees noted that joining The Business of Events provides a valuable platform to gain insights, participate in policy discussions, and collaborate with global industry leaders. He also underlined the growing need for a unified voice as the events landscape continues to evolve rapidly.
Strengthening the Future of Events
This strategic partnership reflects a broader movement within the global events industry toward collaboration and collective advocacy. By bringing together leading venues, organizations, and technology providers, The Business of Events continues to build a strong, unified network aimed at shaping the future of the sector.
As the industry navigates new challenges and opportunities, partnerships like this are expected to play a vital role in driving innovation, resilience, and sustainable growth worldwide.
