Ferrari is set to bring its globally recognised Universo Ferrari immersive exhibition to India for the first time, giving automobile enthusiasts and the public an opportunity to experience the brand’s heritage, performance, motorsport achievements, craftsmanship and future technologies under one roof. The fifth edition of the Universo Ferrari experience will take place at Yashobhoomi – India International Convention and Expo Centre in New Delhi from October 17 to November 1, 2026.
Universo Ferrari 2026 to Make India Debut in New Delhi
The arrival of Universo Ferrari in India marks a significant development in the luxury automobile manufacturer’s experiential engagement with the Indian market. The exhibition is designed as a 360-degree journey through Ferrari’s world, connecting its historic legacy with its latest road cars, racing technologies, design philosophy and future mobility initiatives.
Organised by Ferrari, the exhibition will initially welcome invited guests on October 17 and 18. It will then open its doors to the public from October 19, allowing enthusiasts, customers and automobile fans to experience the exhibition across its different dedicated zones.
Public tickets for the event are already on sale, giving visitors the opportunity to plan their experience ahead of the opening. Ferrari has not publicly disclosed a specific visitor target for the New Delhi edition.
Ferrari Brings Its Heritage and Future Together
Universo Ferrari has been designed to showcase the evolution of the Ferrari brand while highlighting the technologies and philosophies that continue to shape its future. The exhibition will bring together iconic elements from Ferrari’s history alongside some of its newest automotive projects.
Visitors can expect to explore Ferrari’s approach to performance, engineering, design, craftsmanship and motorsport through a series of immersive experiences. The exhibition will also provide an insight into how Ferrari is developing its future technologies while maintaining the characteristics associated with the marque.
The combination of historic vehicles, current road cars, racing technology and future-oriented projects is expected to make the New Delhi edition particularly significant for Ferrari enthusiasts in India.
Ferrari F80 to Be a Major Attraction
Among the headline attractions at Universo Ferrari in New Delhi will be the Ferrari F80. The latest Ferrari supercar represents the company’s continuing pursuit of extreme performance and advanced automotive engineering.
The F80 is expected to be one of the most closely watched vehicles at the exhibition, particularly as visitors will be able to experience the car within a broader presentation covering Ferrari’s development of high-performance technology.
Alongside the F80, the exhibition will feature the Ferrari 12Cilindri and Ferrari Luce. The presence of these models will allow visitors to explore different aspects of Ferrari’s current and future product direction.
849 Testarossa, Purosangue and Amalfi Spider Also Featured
The Universo Ferrari exhibition will also showcase the 849 Testarossa, Ferrari Purosangue and Amalfi Spider, expanding the range of vehicles on display.
The selection is expected to demonstrate Ferrari’s broad approach to contemporary performance cars, combining sports-car heritage with new vehicle concepts and evolving customer expectations.
The Purosangue, in particular, represents Ferrari’s expansion into a new vehicle format while retaining the brand’s focus on performance and luxury. Meanwhile, the other models will add further depth to the exhibition’s presentation of Ferrari’s current automotive portfolio.
Racing Area to Highlight Ferrari Motorsport Legacy
Motorsport will have a dedicated presence at Universo Ferrari through the Racing Area. The section will focus on Ferrari’s extensive racing history and the technologies developed through competition.
Ferrari has a long-standing connection with motorsport, with racing serving as an important part of its engineering and brand identity. The Racing Area will provide visitors with an opportunity to explore this relationship and understand how competition technology has influenced Ferrari’s road-car development.
The presentation is expected to appeal particularly to fans who follow Ferrari’s racing activities and its historic achievements across different forms of motorsport.
Classiche Area to Celebrate Ferrari Heritage
Another important section will be the Classiche Area, which will focus on Ferrari’s historic vehicles and heritage.
The area will provide a connection between Ferrari’s past and its modern automotive developments, showcasing the evolution of the marque over decades. Through historic models and heritage-focused displays, visitors will be able to explore the design and engineering principles that have contributed to Ferrari’s global identity.
The Classiche Area is also expected to highlight the importance of preserving Ferrari’s historic vehicles and celebrating the company’s automotive legacy.
Ferrari Hypersail to Make Asian Display Debut
One of the most distinctive attractions at the New Delhi exhibition will be Ferrari Hypersail, Ferrari’s new sailing project. The project will be displayed in Asia for the first time as part of Universo Ferrari in India.
The inclusion of Ferrari Hypersail adds another dimension to the exhibition, demonstrating how Ferrari’s engineering expertise and technological ambitions are extending beyond conventional road and racing cars.
Its presence will also give visitors an opportunity to see a different side of Ferrari’s innovation strategy and explore how technologies and engineering concepts can be applied to new areas.
Ferrari Luce Highlights Future Technology Direction
Ferrari Luce will also play an important role in the New Delhi edition of Universo Ferrari. Its inclusion reflects Ferrari’s evolving approach to technology and electrification.
As the automotive industry continues to move toward new propulsion technologies, Ferrari is developing its own approach to electrification while maintaining its focus on performance, design and driving experience.
Displaying Luce alongside models such as the F80 and 12Cilindri allows the exhibition to present multiple dimensions of Ferrari’s future direction, from high-performance engineering to emerging technologies.
Universo Ferrari Opens to the Public From October 19
The New Delhi edition of Universo Ferrari will begin with two invitation-only days on October 17 and 18. The exhibition will then open to the wider public from October 19 and continue until November 1, 2026.
The event will be hosted at Yashobhoomi – India International Convention and Expo Centre, one of New Delhi’s major venues for international exhibitions, conferences and business events.
The choice of Yashobhoomi provides Ferrari with a large-scale venue capable of hosting immersive installations, vehicle displays and dedicated experiential zones.
Ferrari Expands Experiential Engagement in India
The India edition follows previous Universo Ferrari experiences held in Italy, Australia, South Korea and Thailand. Bringing the exhibition to New Delhi represents an expansion of Ferrari’s global experiential programme into the Indian market.
India has become an increasingly important market for luxury and performance automobiles, with growing interest in premium automotive brands and exclusive customer experiences. Universo Ferrari gives the company an opportunity to engage directly with this audience beyond traditional vehicle launches and dealerships.
The exhibition is expected to attract Ferrari customers, automobile enthusiasts, collectors and members of the wider public interested in automotive design, technology and motorsport.
A 360-Degree Ferrari Experience
Unlike a conventional automobile exhibition focused primarily on vehicle displays, Universo Ferrari is designed as an immersive brand experience. The New Delhi edition will combine cars, motorsport, heritage, technology, craftsmanship and future projects.
This approach allows visitors to understand Ferrari through multiple dimensions rather than simply viewing individual vehicles. The Racing Area will connect the brand to motorsport, while the Classiche Area will explore its heritage. Current models will represent Ferrari’s contemporary product portfolio, and projects such as Ferrari Hypersail and Luce will offer a glimpse into future technologies.
The combination is intended to create a comprehensive journey through Ferrari’s past, present and future.
Ferrari Universo Exhibition 2026: Event Details
Event: Universo Ferrari Exhibition 2026
Dates: October 17 to November 1, 2026
Invited Guests: October 17–18, 2026
Public Opening: From October 19, 2026
Venue: Yashobhoomi – India International Convention and Expo Centre, New Delhi
Organiser: Ferrari
Public Tickets: On sale
Key Attractions: Ferrari F80, 12Cilindri, Ferrari Luce, 849 Testarossa, Purosangue, Amalfi Spider, Racing Area, Classiche Area and Ferrari Hypersail
Ferrari Universo Ferrari India 2026 Set to Attract Automotive Enthusiasts
The first Universo Ferrari exhibition in India is set to bring together some of the most recognisable elements of the Ferrari brand in an immersive format. From historic cars and motorsport technology to current models and future projects, the event will provide visitors with a broad view of Ferrari’s evolution.
With the Ferrari F80, 12Cilindri, Luce, 849 Testarossa, Purosangue and Amalfi Spider among the featured vehicles, the exhibition is expected to become a major attraction for India’s automotive community.
The addition of Ferrari Hypersail and dedicated Racing and Classiche areas further expands the scope of the experience. As Universo Ferrari opens to the public from October 19, 2026, New Delhi will become the host city for Ferrari’s fifth global immersive experience, bringing the marque’s heritage, present-day performance and future technology together at Yashobhoomi.
