FFAIR and ExpoFP have announced a strategic partnership aimed at transforming the exhibitor onboarding experience by integrating interactive floorplan technology with exhibitor management solutions. The collaboration was officially unveiled during the North West Event Show 2026, marking a significant milestone for the event technology industry.
The partnership combines FFAIR’s award-winning exhibitor and sponsorship management platform with ExpoFP’s industry-leading interactive floorplan solution to create a seamless exhibitor journey—from stand selection to complete onboarding. The move is expected to simplify event management, reduce administrative work, and improve the overall experience for exhibitors and organisers alike.
FFAIR and ExpoFP Join Forces to Improve Event Technology
The new collaboration brings together two widely trusted event technology providers with a shared vision of creating a frictionless exhibitor experience. By integrating ExpoFP’s interactive floorplans with FFAIR’s online exhibitor portal, exhibitors will be able to select their exhibition space and complete onboarding through a single connected platform.
The integration eliminates the need for disconnected systems and manual processes, enabling event organisers to build their technology strategy around the exhibitor journey rather than adapting to legacy software.
This strategic partnership reflects the growing demand for integrated event technology solutions that improve efficiency while enhancing the experience for exhibitors participating in trade shows and exhibitions.
Seamless Exhibitor Onboarding from Stand Selection to Show Floor
A key objective of the partnership is to simplify the exhibitor onboarding process. Traditionally, exhibitors have had to navigate multiple platforms, PDF manuals, and manual administrative procedures before participating in an event.
With the integrated solution, exhibitors can move directly from selecting a stand on ExpoFP’s interactive floorplan to accessing FFAIR’s exhibitor portal, where they can manage event requirements, complete onboarding tasks, purchase sponsorship opportunities, and prepare for the exhibition.
The streamlined workflow reduces unnecessary touchpoints and provides exhibitors with a more efficient and user-friendly experience while significantly lowering the administrative workload for event management teams.
Partnership Builds on Trusted Industry Platforms
FFAIR has established itself as an award-winning platform used by more than 300 event teams worldwide to manage exhibitors, sponsorships, online exhibitor manuals, and event-related communications.
ExpoFP, meanwhile, has become one of the industry’s most recognised interactive floorplan providers, creating more than 15,000 trade show and exhibition floorplans across over 50 countries. Its technology enables organisers to replace static floorplans with interactive digital maps that improve exhibitor engagement and simplify stand selection.
By combining their expertise, both companies aim to deliver a more connected and efficient event management ecosystem.
Adam Jones Explains Why Collaboration Was the Right Choice
The partnership carries special significance for Adam Jones, CEO of FFAIR, who has extensive experience in exhibition floorplanning. Before founding FFAIR, Jones created Showplans, a popular floorplanning platform that was acquired by Freeman in 2017.
Given his background, organisers have frequently asked whether FFAIR would develop its own floorplanning solution. However, Jones believes collaborating with an established market leader provides greater value than building a competing product.
He explained that ExpoFP already offers a highly respected floorplanning platform trusted by event professionals worldwide, making the partnership a natural fit from the very beginning.
ExpoFP Sees Natural Evolution of Exhibitor Journey
Ross Sudentas, Founder and CEO of ExpoFP, said the company had been monitoring FFAIR’s growth for some time and recognised that its exhibitor management capabilities perfectly complement ExpoFP’s floorplanning technology.
According to Sudentas, ExpoFP has long focused on transforming traditional floorplans into interactive commercial tools. Integrating those floorplans directly with exhibitor onboarding creates a logical next step that benefits organisers by reducing manual administration while offering exhibitors a smoother path from stand booking to event readiness.
The partnership is designed to help event teams manage exhibitors more efficiently while creating a better digital experience throughout the planning process.
Reducing Administrative Burden for Event Organisers
One of the biggest challenges facing exhibition organisers today is the reliance on disconnected systems and outdated workflows. Many event teams still depend on PDF exhibitor manuals, spreadsheets, emails, and manual follow-ups to manage exhibitor participation.
The integration between FFAIR and ExpoFP addresses these challenges by creating a unified workflow that connects stand selection, exhibitor onboarding, sponsorship management, online documentation, and exhibitor communication within a single ecosystem.
This connected approach allows organisers to spend less time on repetitive administrative tasks and more time delivering successful events.
Industry Partnership Reflects Growing Demand for Integrated Event Solutions
The strategic partnership highlights an increasing trend within the global events industry toward integrated event technology platforms. As exhibitions become larger and more digitally driven, organisers are seeking solutions that eliminate fragmented systems and improve operational efficiency.
By combining ExpoFP’s interactive floorplan capabilities with FFAIR’s comprehensive exhibitor management platform, both companies are responding to the industry’s demand for smarter, more connected event management technologies.
The collaboration is expected to help exhibition organisers improve operational workflows while delivering a more engaging and efficient experience for exhibitors from the moment they book their stand until the event opens.
Outlook
The partnership between FFAIR and ExpoFP represents an important step forward in the evolution of event technology and exhibitor management. By placing the exhibitor journey at the centre of event planning, the two companies aim to reduce complexity, streamline onboarding, and enhance collaboration between organisers and exhibitors.
With FFAIR supporting more than 300 event teams globally and ExpoFP powering thousands of interactive exhibition floorplans across more than 50 countries, the partnership is well positioned to shape the future of exhibitor onboarding and digital event management. As the exhibition industry continues to embrace integrated technologies, this collaboration is expected to set a new benchmark for seamless, exhibitor-focused event experiences.
