FFAIR has strengthened its sales and marketing team with the appointment of Sarah Hamon Watt, who will focus on building relationships with event professionals across the exhibition, association and agency sectors.
The new appointment comes as FFAIR continues to expand its global presence within the events industry and strengthen its position as a leading provider of exhibitor and sponsorship management technology for event organisers worldwide.
Sarah Hamon Watt Brings Extensive Events and Marketing Experience
In her new role at FFAIR, Sarah Hamon Watt will work closely with event teams across multiple sectors, helping to develop relationships and support the company’s continued growth in the global events market.
Hamon Watt joins FFAIR from iwoca, where she served as Broker Event and Marketing Manager. During her time with the European SME online lender, she was responsible for developing and delivering its marketing and events strategy.
Her experience also includes serving as Head of Events & Logistics at Heart Centred Business, where she organised and delivered more than 120 conferences and webinars for audiences around the world. This extensive background gives her first-hand experience of the operational challenges faced by event professionals.
FFAIR Expands Its Global Events Industry Presence
Commenting on the appointment, Adam Jones, CEO of FFAIR, highlighted the importance of bringing industry experience into the company’s growing team.
Jones said that FFAIR looks for people who understand the events sector and the challenges faced by its customers. He added that Hamon Watt’s experience delivering events herself gives her a strong understanding of the needs and pressures experienced by event professionals.
According to Jones, her expertise will complement FFAIR’s existing industry knowledge and help the company continue its growth.
First-Hand Event Experience to Support FFAIR Customers
Hamon Watt’s background spans event management, marketing, logistics, conferences and webinars, providing her with practical insight into the event planning and delivery process.
This experience is particularly relevant as event organisers increasingly look for technology that can simplify exhibitor and sponsorship management. By combining industry knowledge with technology, FFAIR aims to help event teams manage key commercial and operational processes more efficiently.
Her appointment is therefore expected to strengthen FFAIR’s engagement with event organisers across exhibitions, associations and agencies.
FFAIR Continues to Grow Its Technology Offering
The appointment comes as FFAIR continues to strengthen its team and expand its reach among event organisers worldwide.
The company currently works with more than 300 event teams annually, supporting organisers with exhibitor and sponsorship management technology. Its platform is designed to help event teams manage exhibitor and sponsor relationships while streamlining processes associated with commercial event management.
With the global events industry continuing to evolve, technology providers such as FFAIR are increasingly focused on helping organisers improve efficiency, strengthen customer relationships and deliver better experiences for exhibitors and sponsors.
Strengthening Relationships Across the Events Industry
Sarah Hamon Watt’s appointment reflects FFAIR’s continued focus on combining technology with strong relationships across the events sector.
Her experience working directly in events and marketing positions her to understand the practical requirements of organisers and the challenges involved in delivering successful conferences, webinars and other events.
As FFAIR continues to grow internationally, her role will focus on strengthening connections with event teams and supporting the company’s ongoing expansion across the global exhibitions, association and agency markets.
With more than 300 event teams already using FFAIR each year, the company’s latest appointment further underlines its ambition to build on its existing industry presence and deliver technology solutions for event organisers worldwide.
