Freeman has introduced Simply Curated Exhibits, a new rental exhibit collection designed to provide exhibitors with modern, professionally designed booth options while making the purchasing and planning process easier. The new offering expands Freeman’s exhibit rental services and gives businesses a simpler way to create branded exhibition spaces without investing in a fully customized exhibit.
The Simply Curated Exhibits collection became available in August through Freeman.com and Freeman Online. Exhibitors can choose from professionally designed rental exhibit concepts and customize selected elements to reflect their brand identity, messaging, and event objectives.
Freeman Introduces a Simpler Approach to Rental Exhibits
Exhibiting at trade shows and business events often involves multiple decisions, from booth design and graphics to installation, flooring, logistics, and onsite support. Freeman developed Simply Curated Exhibits to reduce the complexity involved in planning an exhibition presence.
The new collection brings together pre-designed exhibit environments with customization options, allowing exhibitors to select a suitable design rather than starting the process with a completely custom booth concept.
According to Freeman, research into exhibitor needs identified several key priorities, including contemporary booth designs, a more convenient purchasing experience, and exhibit environments capable of supporting broader business objectives.
Simply Curated Exhibits Combines Design and Exhibit Services
The new Freeman rental exhibits collection goes beyond booth design by providing access to a range of supporting exhibit services. These services are intended to help exhibitors manage more aspects of their event presence through a single provider.
Services available with the collection include exhibit consultation, graphic production, installation and dismantling, flooring, and onsite support. By combining these services with professionally designed rental exhibits, Freeman aims to reduce the amount of time exhibitors spend coordinating individual elements of their booth.
This approach can be particularly useful for companies that want a polished exhibition presence but do not want the cost, storage requirements, or long-term commitment associated with purchasing a custom exhibit.
Modern Designs for Today’s Exhibitors
Exhibitor expectations continue to evolve as companies look for exhibition spaces that are visually appealing while also supporting engagement, meetings, demonstrations, and lead generation.
Freeman said its research showed that exhibitors are looking for rental solutions that feel modern and elevated rather than simply functional. The Simply Curated Exhibits collection has therefore been developed around professionally designed environments that can be adapted to individual brands.
“Every innovation starts with understanding our customers,” said Anytra Lowe, executive vice president of client solutions at Freeman. “Our research showed exhibitors wanted exhibit rentals that are modern, elevated and built to deliver measurable results.”
The collection is positioned as a solution for exhibitors seeking a balance between design quality, customization, convenience, and business performance.
Better Stands Silver Certification Supports Reusability
Another feature of Simply Curated Exhibits is that each design is Better Stands Silver certified. Better Stands is a global initiative focused on encouraging greater use of reusable exhibition stands across the events and exhibitions industry.
Reusable booth solutions can help exhibitors move away from single-use stand construction and toward approaches that can be used across multiple events. For companies participating in several trade shows throughout the year, rental exhibits can provide greater flexibility while supporting more sustainable exhibiting practices.
The Better Stands certification adds another consideration for exhibitors evaluating rental booth options, particularly as sustainability becomes an increasingly important part of event planning and procurement.
Freeman Expands Its Exhibit Rental Services
The launch of Simply Curated Exhibits represents another step in Freeman’s broader exhibit rental offering. Instead of requiring exhibitors to purchase a fully customized booth, the collection provides professionally developed designs that can be selected and adapted according to individual requirements.
Rental exhibits can offer several practical advantages. Companies can avoid long-term exhibit ownership, reduce storage requirements, and simplify logistics between events. They can also update their exhibition presence more easily as branding, marketing campaigns, and event requirements change.
For exhibitors attending multiple trade shows, a rental model can also provide flexibility when booth sizes, venues, or event formats vary.
Easier Purchasing for Trade Show Exhibitors
One of the key objectives behind the new collection is to simplify the buying process. Freeman said exhibitors wanted an easier way to access modern exhibit designs without navigating an extensive custom design and purchasing process.
Through Freeman.com and Freeman Online, exhibitors can review the Simply Curated Exhibits collection and select designs that align with their brand and event requirements.
The streamlined approach could help exhibitors spend less time managing design and logistics while focusing more attention on pre-event marketing, customer engagement, meetings, demonstrations, and lead generation.
Supporting Business Goals Through Exhibition Design
A modern exhibition stand is increasingly expected to do more than provide physical space for a company. It can serve as a meeting environment, product showcase, networking area, brand experience, and lead-generation platform.
Freeman’s new rental collection has been developed with these business objectives in mind. The company says the designs are intended to help exhibitors create environments that support measurable results while maintaining a simpler planning process.
By combining exhibit design, graphics, installation, flooring, dismantling, and onsite support, Freeman is positioning Simply Curated Exhibits as an integrated solution for companies looking to simplify their trade show participation.
Rental Exhibits Offer Greater Flexibility
The demand for flexible exhibition solutions continues to create opportunities for rental exhibit providers. Companies may participate in different events throughout the year, with changing booth footprints, locations, audiences, and marketing objectives.
A rental exhibit can provide a practical alternative to purchasing a permanent custom stand. Exhibitors can select a suitable design for a particular event and customize the space according to their branding and communication requirements.
For businesses that exhibit frequently but want to avoid the responsibilities associated with owning and storing a booth, professionally managed rental exhibits can provide an efficient option.
Freeman Strengthens Its Position in the Events Industry
Freeman provides event management, exhibit services, and audiovisual production for exhibitions, conferences, and other business events. The launch of Simply Curated Exhibits adds another option to its portfolio for exhibitors looking for professionally designed and managed rental spaces.
By combining modern exhibit designs with a simplified purchasing process and supporting services, Freeman is responding to changing expectations among trade show exhibitors.
The new collection also reflects broader developments in the exhibitions industry, where businesses are increasingly seeking solutions that combine visual impact, operational efficiency, flexibility, and sustainability.
Conclusion
Freeman’s Simply Curated Exhibits introduces a new approach to rental exhibition booths, combining professionally designed spaces with customization and integrated exhibit services. Available through Freeman.com and Freeman Online, the collection is designed to make it easier for exhibitors to create modern branded environments without the complexity of a fully custom exhibit purchase.
With services including consultation, graphic production, installation and dismantling, flooring, and onsite support, the offering provides exhibitors with a more streamlined way to manage their trade show presence. Its Better Stands Silver certification also highlights the growing importance of reusable exhibit solutions.
As exhibitors continue to prioritize convenience, modern design, measurable business outcomes, and more responsible exhibiting practices, Freeman’s new rental collection could provide an attractive option for companies looking to simplify their next exhibition experience.
