Hungarian ticketing platform funcode.hu has launched FunPass, an official ticket resale marketplace developed in partnership with ticketing technology provider Nuweb Group, offering customers a safer alternative to unofficial secondary ticketing platforms.
The new FunPass ticket resale marketplace is designed to keep secondary ticket transactions within the official funcode.hu ecosystem, giving ticket buyers, sellers and event organisers greater visibility and control over the resale process.
By managing resale through its own platform, funcode.hu can verify ticket validity and restrict resale prices to the original face value, helping protect customers from fraudulent tickets and inflated secondary-market prices.
FunPass Brings Ticket Resale Into the Official Ticketing System
Ticket resale has become an increasingly important part of the live entertainment ecosystem, particularly for major concerts where demand can significantly exceed available inventory.
Research from Hungary’s largest independent ticketing provider suggests that 30% to 35% of tickets for some major concerts may be resold after the initial onsale.
For primary ticketing companies, unofficial resale can create challenges around ticket ownership, pricing and validity.
Ethan Dean, Head of Marketing at Nuweb Group, said that once a ticket moves to an unofficial marketplace, primary ticketing companies can lose visibility over who owns it, what price it was sold for and whether the eventual buyer will be able to access the venue.
FunPass aims to address these challenges by keeping the entire resale journey within the official ticketing environment.
Face-Value Ticket Resale Aims to Protect Consumers
One of the defining features of FunPass is its face-value resale model.
Tickets listed through the marketplace cannot be resold for more than the original price paid by the purchaser. The approach is intended to reduce the impact of ticket scalping and prevent consumers from paying heavily inflated secondary-market prices.
A percentage-based transaction fee applies to each resale. Depending on the transaction, sellers can choose whether the fee is paid by the buyer, paid by the seller or shared between both parties.
This structure allows FunPass to maintain a commercially viable resale service while prioritising transparent and controlled ticket pricing.
funcode.hu Seeks to Eliminate Fraudulent Resale Risks
Barna Jardany, Head Pilot at funcode.hu, said unofficial ticket exchange websites have been operating in Hungary for some time, but described FunPass as the first official Hungarian ticketing platform to handle secondary sales internally.
Keeping resale within the official ticketing environment enables funcode.hu and its organiser partners to maintain control over ticket ownership, transfers and validity.
The company says the model can help reduce the risks associated with invalid inventory, fraudulent sellers and inflated prices.
FunPass is positioned as a marketplace for customers who want to buy or sell tickets safely and transparently, while discouraging scalpers and fraudulent sellers from using the platform.
FunPass Launches With Six Events
The initial FunPass rollout covers six events, including major concerts featuring Pitbull and Deep Purple at Budapest’s MVM Dome and A$AP Rocky at the Budapest Arena.
The initial launch provides funcode.hu with an opportunity to test the resale model across high-demand live entertainment events while giving customers an official alternative to third-party ticket exchanges.
Nuweb Group Provides the Underlying Technology
FunPass was developed by funcode.hu in collaboration with Nuweb Group, which already provides significant parts of the technology supporting funcode.hu’s ticketing operation.
Nuweb Group made its resale functionality available to ticketing partners in February, enabling ticketing platforms to introduce controlled secondary-market functionality.
Rather than adopting a standard resale product, however, funcode.hu opted for a customised implementation.
The company uses Nuweb’s technology to manage the underlying technical complexity while maintaining control over the customer-facing product, including the discovery experience, interface and positioning of authorised resale.
Keeping Customers Within the funcode.hu Experience
Customers using FunPass remain within a funcode.hu-controlled environment while browsing, listing and purchasing resale tickets.
Although Nuweb technology processes elements of the transaction in the background, funcode.hu retains control over how customers interact with the platform and how authorised resale is presented to the Hungarian market.
This approach is intended to provide the advantages of third-party ticketing technology without creating a disconnected or generic customer experience.
Ethan Dean said FunPass demonstrates how ticketing platforms can introduce new functionality through technology partnerships while maintaining control over their customer experience.
He also highlighted the potential of an open, API-led approach to allow ticketing companies to expand their services without having to develop every component internally.
Ticketing Platforms Look to Reclaim the Secondary Market
The launch of FunPass comes as ticketing companies increasingly explore ways to bring secondary ticketing closer to their primary ticketing operations.
For ticketing platforms, developing an in-house resale system can require significant investment, technical expertise and operational resources. Working with an external technology provider can reduce that complexity but may also raise concerns about customer experience and control.
The funcode.hu and Nuweb Group partnership offers a hybrid approach, combining external resale technology with a customised front-end experience controlled by the primary ticketing platform.
A New Approach to Official Ticket Resale in Hungary
With FunPass, funcode.hu is attempting to establish a more controlled model for ticket resale in Hungary by keeping secondary transactions inside the official ticketing ecosystem.
Face-value pricing, ticket validity controls and greater visibility over ticket ownership are central to the platform’s proposition.
For consumers, the service provides an official alternative to potentially risky secondary-market platforms. For event organisers and ticketing companies, it offers an opportunity to retain greater control over customer relationships, transaction data and the ticket lifecycle.
As demand for live entertainment continues to drive significant secondary-market activity, FunPass could provide a model for how ticketing platforms can address resale while protecting customers and maintaining the commercial value of the ticketing relationship.
