Hyve Group Announces Major Expansion of Manifest Across Europe
Hyve Group has announced another major expansion of its rapidly growing logistics and supply chain exhibition brand, Manifest Europe, with the launch of a new European edition set to take place in Lisbon, Portugal. The event will be held from 19–21 October 2027 at FIL – Feira Internacional de Lisboa.
This marks the third European geoclone of the Manifest brand to be launched within just six months, reflecting rising global demand for specialised trade events focused on logistics technology, supply chain transformation, and future mobility solutions.
Manifest Continues Global Growth After U.S. Success
Originally launched in the United States, Manifest has quickly become one of the most recognised business events serving the logistics, transportation, infrastructure, and supply chain technology industries.
The exhibition has built a strong reputation for connecting decision-makers from across e-commerce, freight, warehousing, transportation, robotics, and logistics technology. By bringing together innovators, investors, service providers, and enterprise leaders, Manifest has become a key platform for showcasing next-generation supply chain solutions.
With expansion into multiple European markets, Hyve Group is strengthening the brand’s global footprint while creating valuable opportunities for international business collaboration and knowledge exchange.
Europe Identified as Strategic Market for Supply Chain Innovation
Speaking about the launch, Mark Shashoua highlighted the strategic importance of Europe in the global logistics ecosystem.
He noted that Manifest has experienced strong momentum in the U.S., making expansion into Europe a logical next step. According to him, the supply chain and logistics industry is evolving rapidly, and Europe remains one of the most important regions driving innovation and transformation in the sector.
He also emphasised that the launch reflects Hyve Group’s broader growth strategy and confirmed that market demand for a European edition of Manifest has already shown strong early interest.
Hyve Accelerates Geoclone Strategy Across International Markets
The Lisbon launch reflects Hyve Group’s wider strategy of scaling successful event brands internationally through regional editions, commonly referred to as geoclones.
Over the past six months, the company has accelerated this model across Europe to meet increasing demand for sector-specific events that bring together technology developers, logistics operators, manufacturers, retailers, investors, and policymakers under one roof.
This approach allows Hyve to leverage established event brands while tailoring each edition to local market dynamics and regional business opportunities.
Manifest’s Growth Strengthens Following Acquisition
Following Hyve Group’s acquisition of Manifest in May 2025, the brand has continued to deliver impressive growth.
Its first edition under Hyve ownership recorded a 20% increase in attendance, demonstrating strong market confidence and reinforcing its position as one of the fastest-growing events in the logistics exhibition space.
The expansion into Europe further highlights the scalability of the brand and Hyve’s confidence in its long-term international potential.
Key Themes to Shape Manifest Europe 2027
The European editions of Manifest are expected to focus on the most pressing issues shaping the future of global supply chains.
Key topics will include artificial intelligence, warehouse automation, sustainable logistics, transportation technology, last-mile delivery innovation, data-driven operations, digital transformation, and supply chain resilience.
As businesses continue to face challenges related to sustainability targets, operational efficiency, geopolitical uncertainty, and evolving consumer expectations, these discussions are expected to play a critical role in shaping future strategies.
Europe’s Role Strengthens Manifest’s Global Influence
Hyve Group stated that the rapid growth of Manifest reflects both strong demand for innovation-led business events and the increasing need for highly targeted networking platforms.
Europe remains one of the world’s most important hubs for manufacturing, logistics, and international trade, making it a natural location for expanding the Manifest brand.
The launch of Manifest Europe in Lisbon positions the event as an increasingly influential platform within the global logistics and supply chain exhibition landscape, further reinforcing Hyve Group’s leadership in delivering sector-focused international trade events.
