IEG Arabia has been appointed as the official organizer of the Fire & Safety Expo and Health & Wellness Expo during the 2026 World Firefighters Games in Saudi Arabia. The appointment further strengthens the company’s growing presence in the Middle East’s exhibitions and events industry while reinforcing its expertise in delivering world-class trade shows focused on health, safety, and wellness.
Two Major Expos Scheduled at Dhahran Expo
The Fire & Safety Expo and Health & Wellness Expo will take place from November 6–8, 2026, at Dhahran Expo in Al Khobar, Saudi Arabia. The exhibitions will be held alongside the 16th World Firefighters Games, which is scheduled from November 5–13, 2026, creating a unique platform for industry professionals, exhibitors, and international delegates to connect with the global firefighting community.
2026 World Firefighters Games Expected to Be the Largest Edition
The upcoming World Firefighters Games 2026 is expected to be the biggest edition in the event’s history. Organizers anticipate participation from more than 7,000 athletes, over 200,000 spectators, and representatives from 70 countries competing across 56 sports disciplines. The large international audience is expected to provide significant networking and business opportunities for exhibitors participating in the two specialized expos.
IEG Arabia to Lead Event Organization
As a subsidiary of IEG Middle East, IEG Arabia has been entrusted with organizing and delivering both exhibitions during the Games. The company is widely recognized for successfully organizing leading fitness and wellness events, including Dubai Active and the Dubai Muscle Show, making it well-positioned to manage large-scale international exhibitions focused on health and safety.
The appointment reflects confidence in IEG Arabia’s capabilities to create high-quality exhibition experiences while supporting the growth of specialized industry events across the Gulf region.
Firefighter Health, Safety, and Wellness Take Center Stage
The Fire & Safety Expo and Health & Wellness Expo will showcase the latest innovations, products, and services designed to support firefighters and emergency response professionals. Key exhibition themes will include occupational health, firefighter wellness, safety equipment, healthcare technologies, physical performance, fitness, rehabilitation, nutrition, training solutions, and recovery programs.
The exhibitions are expected to attract manufacturers, healthcare providers, technology companies, emergency services organizations, industry experts, government agencies, and international delegates, creating a comprehensive marketplace for knowledge exchange and business development.
Appointment Strengthens Italian Exhibition Group’s Middle East Expansion
The new mandate represents another milestone in the international expansion strategy of Italian Exhibition Group (IEG), which continues to strengthen its footprint across key global events markets, particularly in the Middle East.
Corrado Peraboni, Chief Executive Officer of Italian Exhibition Group S.p.A., stated that the appointment reflects the organization’s long-term commitment to expanding internationally and increasing its presence in strategic growth markets through high-profile exhibitions and industry partnerships.
IEG Middle East Highlights Industry Expertise
Francesco Santa, Chief Executive Officer of IEG Middle East, emphasized that the project aligns closely with the company’s proven expertise in organizing internationally recognized health, fitness, wellness, and lifestyle exhibitions.
According to the company, the partnership provides an opportunity to leverage its experience in delivering successful events while supporting one of the world’s largest gatherings of firefighters and emergency service professionals.
Preparations Continue for the 2026 Event
IEG Arabia will work closely with the organizing committee of the 2026 World Firefighters Games to deliver both exhibitions successfully. The collaboration aims to create valuable networking opportunities, facilitate business partnerships, and showcase innovative technologies that enhance firefighter safety, health, and operational performance.
As preparations continue, the event is expected to become one of the region’s most significant gatherings for the fire safety, emergency response, healthcare, and wellness industries.
About Italian Exhibition Group
Italian Exhibition Group (IEG) is a leading international exhibition and conference organizer with a portfolio of trade fairs, conferences, and business events held across Italy and global markets. Through its regional subsidiary IEG Middle East, the group continues to expand its presence across the Middle East by organizing world-class exhibitions and industry events that connect businesses, professionals, and global markets.
