In a strategic move to expand its global events footprint, Informa plc has announced the appointment of David Lynn as the inaugural Chief Executive Officer of inD, its newly formed Dubai-based partnership with the Dubai World Trade Centre (DWTC). This leadership appointment marks a pivotal step in strengthening the B2B events ecosystem across the IMEA (India, Middle East, and Africa) region.
A Strategic Leadership Appointment
David Lynn brings a wealth of global leadership experience to the role. He previously served as President and CEO of ViacomCBS Networks International, where he managed a billion-dollar business operation spanning more than 180 markets and a workforce of over 5,000 employees. His tenure was defined by large-scale digital transformation initiatives, including the international rollout of streaming platforms such as Paramount+ and Pluto TV across 20 countries.
Lynn also led several high-profile integrations, including Australia’s Network 10, Argentina’s Telefe, and the UK’s Channel 5, strengthening the company’s global media presence. His expertise in scaling international operations and driving innovation is expected to play a critical role in shaping inD’s future.
Role and Vision for inD
David Lynn will officially assume his new role on May 4, 2026, and will be based in Dubai. His immediate priority will be to integrate the B2B event portfolios and operations of Informa and DWTC into a unified platform under the inD brand. The goal is to create a streamlined, scalable operating model that can support long-term growth.
The partnership has outlined a clear strategic roadmap for expansion between 2027 and 2029. This includes launching new event brands, expanding existing portfolios, and leveraging syndication opportunities across the IMEA region. By combining regional expertise with global capabilities, inD aims to establish itself as a dominant force in the B2B events sector.
Strengthening the IMEA Events Ecosystem
The formation of inD represents one of Informa’s largest global collaborations to date. By joining forces with DWTC, the venture leverages Dubai’s strategic location, business-friendly environment, and growing reputation as a global events hub.
DWTC contributes deep regional market knowledge, strong government backing, and world-class infrastructure, while Informa brings international reach, operational excellence, and a diverse portfolio of market-leading B2B brands. Together, the partnership is positioned to drive innovation and create high-value networking and business opportunities.
Leadership Insights
Commenting on the appointment, Stephen A. Carter emphasized Lynn’s extensive international experience and his proven ability to scale global businesses. He highlighted the significant growth potential for high-quality B2B brands in the IMEA region and expressed confidence in Lynn’s leadership to unlock new opportunities.
Meanwhile, Helal Saeed Almarri noted that the appointment reinforces Dubai’s position as a magnet for global executive talent. He also underlined the strategic importance of inD in shaping the future of the events and exhibitions industry.
Dubai’s Growing Global Influence
This leadership move further strengthens Dubai’s standing as a leading global hub for business events, exhibitions, and trade shows. With continued investment in infrastructure, innovation, and international partnerships, the city is increasingly attracting major global players and top-tier executives.
The launch of inD and the appointment of David Lynn signal a strong commitment to expanding international connectivity and fostering economic growth through B2B engagement. As the IMEA region continues to emerge as a key market for global trade and investment, initiatives like inD are expected to play a transformative role.
Looking Ahead
With a seasoned global leader at the helm, inD is well-positioned to accelerate its growth strategy and redefine the B2B events landscape across the IMEA region. The collaboration between Informa and DWTC is set to unlock new opportunities, enhance industry connections, and deliver world-class event experiences.
As the partnership evolves, industry stakeholders will be closely watching how inD leverages its combined strengths to shape the future of global business events.
