Maverick Live, the award-winning full-service creative events agency, has been shortlisted for four prestigious categories at the 2026 Conference & Events Awards, recognising its outstanding achievements in event production and creative event management. The nominations also celebrate the agency’s successful delivery of the Sysco GB Supplier Conference 2025, one of the UK foodservice industry’s flagship annual events.
The recognition highlights Maverick Live’s continued growth as a leading creative events agency and reinforces its reputation for delivering innovative conferences, immersive delegate experiences, and integrated event solutions.
Maverick Live Receives Four Prestigious Award Nominations
The 2026 Conference & Events Awards, regarded as one of the UK’s leading honours for the meetings and events industry, has shortlisted Maverick Live in four major categories:
- Best Event Agency
- Best Event by an Agency
- Most Engaging & Creative Event
- Best Development of an Existing Conference/Event
The nominations recognise both the agency’s overall business performance and its creative execution of the Sysco GB Supplier Conference 2025, demonstrating its ability to deliver high-quality events that combine innovation, technology, and audience engagement.
Best Event Agency Nomination Reflects Business Growth
The Best Event Agency nomination acknowledges Maverick Live’s rapid expansion and integrated approach to event delivery.
Founded during the COVID-19 pandemic, the Warrington-based agency has established itself as a trusted partner for organisations seeking end-to-end event management services. By bringing together creative design, production, digital solutions, video production, and event delivery under one roof, Maverick Live offers clients a seamless experience from concept development through to live execution.
In 2025, the agency successfully delivered 160 events across six countries, further strengthening its position within the UK and international events industry.
Sysco GB Supplier Conference 2025 Showcases Creative Excellence
Much of the agency’s recognition centres on its work for the Sysco GB Supplier Conference 2025, one of the UK’s largest annual gatherings for the foodservice sector.
Held in Brighton in October 2025, the conference brought together suppliers, partners, and senior leadership from Sysco GB, formerly known as Brakes. Maverick Live was responsible for delivering every aspect of the event, including creative strategy, production, digital engagement, content creation, and overall event management.
The conference has been shortlisted for Best Event by an Agency, recognising Maverick Live’s ability to deliver a large-scale, fully integrated production while maintaining exceptional quality throughout the event.
Innovative Delegate Experience Drives Event Success
To elevate the 2025 conference, Maverick Live transformed the traditional format into a city-wide, multi-venue experience across Brighton’s seafront.
Attendance increased from 400 delegates in 2022 to more than 650 attendees in 2025, reflecting the growing popularity of the event.
The reimagined conference introduced several innovative features, including immersive breakout sessions, a dedicated Food Engagement Hall, interactive networking opportunities, and a bespoke Family Fortunes-inspired evening game show hosted by Vernon Kay. Audience participation collected throughout the day was incorporated into the live entertainment, creating a highly engaging delegate experience.
These creative elements earned the event a nomination for Most Engaging & Creative Event, highlighting Maverick Live’s commitment to designing memorable experiences that actively involve attendees.
Conference Transformation Recognised by Industry
The agency has also been shortlisted for Best Development of an Existing Conference/Event, recognising its successful evolution of the Sysco GB Supplier Conference.
Over three years, Maverick Live transformed the invite-only conference from a traditional 400-person event into a large-scale, multi-venue experience accommodating more than 650 delegates. The expanded format introduced new networking opportunities, enhanced content delivery, and interactive experiences while maintaining the conference’s high standards.
The successful transformation demonstrates how strategic event planning and creative innovation can significantly improve delegate engagement and event impact.
Strong Delegate Feedback Highlights Event Success
The Sysco GB Supplier Conference 2025 delivered impressive results across multiple performance indicators.
The event achieved:
- 4.7 out of 5 delegate satisfaction rating
- 99% adoption of the official event mobile app
- £1,359 raised for Meals & More, with Maverick Live matching the donation to support the charity
These achievements reflect the agency’s focus on delivering exceptional attendee experiences while incorporating digital engagement and corporate social responsibility into its event strategy.
Maverick Live Celebrates Recognition
Rhys Roberts, Head of Client Services at Maverick Live, described the four award nominations as a significant achievement for both the agency and its partnership with Sysco GB.
He noted that the 2025 conference represented the company’s most ambitious project to date, combining increased scale with greater creativity and enhanced delegate engagement. Being recognised across four award categories, including a newly introduced category, highlights the dedication and expertise of the entire Maverick Live team.
Agency Continues to Expand Its Industry Presence
Headquartered in Warrington, Maverick Live operates from a 40,000-square-foot facility and employs a team of 30 specialists across creative design, event production, digital technology, video production, and live event delivery.
The agency reported strong business performance during 2025, including:
- Delivery of 160 projects across six countries
- 94% client retention
- Annual turnover of £5 million
- 5 out of 5 Net Promoter Score on more than 90% of completed projects
Maverick Live’s growing client portfolio includes major events such as the Sysco GB Supplier Conference, B&Q Showroom Showcase, Charlotte Tilbury European Retail Conference, Bentley Leadership Conference, TCR Roadshows, Best Western Conference, and the NRLA UK Landlord Conference.
Sustainability Supports Long-Term Growth
In addition to creative excellence, Maverick Live continues to prioritise sustainability and operational best practices.
The agency has achieved Silver EcoVadis status, placing it among the top 15% of companies globally for sustainability performance. It also holds Cyber Essentials certification, with internal information security systems aligned to ISO 27001 standards.
These credentials demonstrate the agency’s commitment to responsible business practices while delivering high-quality event experiences.
The four nominations at the 2026 Conference & Events Awards reinforce Maverick Live’s position as one of the UK’s fastest-growing creative event agencies. By combining innovative event design, integrated production, digital engagement, and exceptional client service, the company continues to set new standards for conference and live event delivery.
As organisations increasingly seek immersive and results-driven event experiences, Maverick Live is well positioned to build on its success and strengthen its reputation as a trusted partner for conferences, exhibitions, and corporate events both in the UK and internationally.
