RefTech and Eventflow Announce Strategic Partnership
RefTech, a leading UK-based event registration and badging specialist, has announced a new strategic partnership with Eventflow to expand its portfolio of event technology solutions for organisers. The collaboration aims to simplify exhibitor management, streamline event operations, and create a more connected digital experience for organisers, exhibitors, sponsors, and speakers.
By combining RefTech’s trusted registration and badging services with Eventflow’s white-label exhibitor management platform, the partnership offers a flexible and efficient solution that helps eliminate fragmented workflows, manual administration, and spreadsheet-based processes.
A More Connected Event Management Experience
The partnership is designed to provide event organisers with a seamless workflow between registration and exhibitor management when both platforms are implemented together.
Instead of relying on multiple disconnected systems, organisers can manage exhibitors, sponsors, and event-related tasks through a single branded interface. This integrated approach reduces administrative workload while improving communication, organisation, and overall event efficiency.
The collaboration reflects the growing demand for connected event technology solutions that simplify operations without compromising flexibility or user experience.
Eventflow Brings AI-Powered Exhibitor Management
One of Eventflow’s standout features is its AI-powered assistant, which is trained using each organiser’s own event manuals and documentation.
The intelligent system allows exhibitors and sponsors to ask questions at any time and receive instant, accurate responses 24/7. This significantly reduces the volume of repetitive enquiries handled by event teams while ensuring users have access to the information they need whenever required.
In addition to supporting exhibitors, the platform can also manage sponsors and speakers through the same branded environment, creating a consistent and streamlined experience across multiple stakeholder groups.
Another valuable capability is its ability to identify documentation gaps by analysing the types of questions users frequently ask, enabling organisers to continuously improve their event resources and communication materials.
RefTech Continues to Expand Its Technology Ecosystem
With more than 20 years of industry experience, RefTech has established itself as a multi-award-winning provider of online and onsite registration, badging, scanning, and reporting solutions for conferences, exhibitions, and live events across the UK and international markets.
Rather than offering a one-size-fits-all platform, RefTech has built its reputation on collaborating with specialist technology partners to help clients create customised event technology stacks tailored to their specific requirements.
The partnership with Eventflow further strengthens this strategy by providing organisers with another powerful option for improving exhibitor management and operational efficiency.
Leadership Highlights Benefits of the Collaboration
Margaret Reeves, Managing Director of RefTech, emphasized that every event has unique requirements and organisers need technology solutions that offer flexibility rather than rigid systems.
She explained that RefTech’s long-standing philosophy has been to work alongside trusted specialist partners to help clients build the right technology ecosystem for each event. According to Reeves, Eventflow aligns perfectly with this vision by helping organisers reduce administration, improve workflows, and enhance the experience for exhibitors, sponsors, and event teams.
Christian Skelton, Founder of Eventflow, also highlighted the importance of simplifying event technology and reducing operational complexity.
He noted that many organisers continue to struggle with fragmented email chains and spreadsheet-based processes, making efficient collaboration difficult. The partnership with RefTech aims to solve these challenges by providing a professional, user-focused, and fully branded system that combines reliable registration with streamlined exhibitor task management.
Delivering Greater Efficiency for Modern Event Organisers
As the events industry continues to embrace digital transformation, organisers are increasingly seeking integrated solutions that improve productivity while enhancing the participant experience.
The RefTech and Eventflow partnership addresses these evolving needs by creating a connected ecosystem where registrations, exhibitor tasks, sponsor management, and speaker coordination can all be handled more efficiently.
The AI-powered support functionality further reduces manual workloads while improving accessibility and responsiveness for exhibitors and sponsors throughout the event lifecycle.
Strengthening the Future of Event Technology
The collaboration between RefTech and Eventflow demonstrates a shared commitment to innovation, flexibility, and customer-focused event technology solutions.
By combining registration expertise with intelligent exhibitor management capabilities, both companies aim to help organisers simplify operations, improve communication, and deliver higher-quality event experiences.
As event technology continues to evolve, partnerships like this are expected to play an increasingly important role in helping organisers build scalable, user-friendly, and data-driven solutions tailored to the unique demands of every conference, exhibition, and live event.
