The highly anticipated SBC Summit Americas is set to transform the networking experience with the launch of its newly structured SBC Connections program, alongside five tailored ticket types designed to maximize attendee return on investment (ROI).
Enhanced Networking Experience Based on Attendee Feedback
Responding to valuable attendee feedback, organizers have revamped the event’s networking framework to create a more targeted and efficient environment. The newly introduced SBC Connections program combines innovative formats with improved engagement strategies, ensuring meaningful and productive interactions for all participants.
This structured approach aims to cater to diverse networking preferences, enabling attendees to connect more effectively and make the most of their time at the event.
SBC Connect App to Power Networking
A key highlight of the revamped experience is the launch of the official event app, SBC Connect, scheduled to go live on May 5. The app will serve as the central platform for booking networking sessions and managing event participation.
Ahead of the official launch, attendees can already register their interest through the event website, ensuring early access to networking opportunities.
Introducing SBC Connect Meets
As part of the enhanced ecosystem, existing features have been upgraded and rebranded as SBC Connect Meets. This functionality allows eligible ticket holders to:
- Pre-book one-on-one meetings
- Initiate conversations before the event
- Access the full attendee list
In addition, the platform provides a comprehensive event overview, including exhibitor directories, conference agendas, and an interactive floor plan.
Focus on Meaningful Connections
Speaking about the initiative, James Shanahan emphasized the intent behind the program:
“We wanted to ensure that every conversation at SBC Summit Americas delivers real value. SBC Connections represents a more thoughtful and structured approach to networking.”
Driving Higher Value for Attendees
With the introduction of curated networking formats and advanced digital tools, SBC Summit Americas aims to elevate attendee engagement and deliver stronger business outcomes. The initiative reinforces the event’s commitment to innovation, efficiency, and meaningful industry connections.
