Davies Tanner, the specialist PR and communications agency serving the exhibitions, trade shows, events, venues, hotels and destinations sectors, has announced the appointment of Tracy Halliwell MBE as Non-Executive Director and Special Advisor. Tracy Halliwell will join the agency effective 1 October 2026, bringing extensive experience across tourism, business events, destination promotion and stakeholder engagement.
The appointment comes as Davies Tanner continues to strengthen its senior team and expand its communications offering across the global business events and tourism industries. Tracy Halliwell’s two decades of experience developing London’s international reputation as a major tourism and events destination is expected to support the agency’s continued growth.
Tracy Halliwell Joins Davies Tanner
Tracy Halliwell will join Davies Tanner after spending 20 years at London & Partners, where she served as Director of Tourism, Conventions & Major Events. During her tenure, she played a significant role in promoting London as a leading destination for tourism, conferences, conventions and major international events.
Her new position at Davies Tanner will see her provide strategic advice to the agency while supporting its work across communications, public and corporate affairs, industry advocacy and stakeholder engagement.
The appointment strengthens Davies Tanner’s senior advisory capabilities at a time when destinations, venues and business event organisations are placing greater emphasis on reputation, international visibility and strategic industry relationships.
Experience Across Tourism and Business Events
Tracy Halliwell brings extensive knowledge of the global tourism and business events landscape to her new role. Her career at London & Partners gave her direct experience of destination marketing, major events, conventions and international stakeholder relationships.
Her understanding of how destinations can use business events to strengthen their international profile will be particularly relevant to Davies Tanner’s clients across the exhibitions, trade shows, venues, hotels and destination sectors.
As the business events industry continues to evolve, destination promotion and strategic communications have become increasingly important for organisations seeking to attract international visitors, event organisers and investment.
Davies Tanner Strengthens Senior Advisory Team
Commenting on the appointment, Robert Wright, Managing Director of Davies Tanner, said the agency was excited to welcome Tracy Halliwell in an advisory role as it continues to strengthen its senior team and develop its client offering.
According to Wright, Halliwell brings decades of expertise across the business events and tourism market, as well as a distinctive perspective on London’s development as an events-driven destination.
He also highlighted her extensive connections across the public sector and global business events community. These relationships are expected to support Davies Tanner’s work in areas including advocacy, destination promotion and industry engagement.
The appointment therefore adds both strategic experience and industry connections to Davies Tanner’s existing capabilities in PR and communications.
Focus on Advocacy and Destination Promotion
One of the areas where Tracy Halliwell is expected to contribute is industry advocacy. Business events organisations increasingly need to demonstrate the economic and strategic value of exhibitions, conferences, conventions and major events to governments, destinations and other stakeholders.
Destination promotion is another important area of focus. Competition between international cities and destinations for major conferences, exhibitions and business events continues to make strategic positioning an important part of destination marketing.
Halliwell’s previous experience at London & Partners gives her a strong understanding of how destinations can position themselves within the international business events market.
Tracy Halliwell Welcomes New Davies Tanner Role
Tracy Halliwell MBE said she had known and admired the Davies Tanner team and its work for many years. She also highlighted the agency’s reputation for strategic campaigns, industry advocacy and its focus on building a sustainable future for the business events economy.
Halliwell said these priorities align with her own professional focus and expressed her intention to support Davies Tanner’s continued growth and influence.
Her appointment marks a continuation of her involvement in the business events and destination sectors, while giving Davies Tanner access to her experience and industry perspective.
Davies Tanner’s 30-Year Industry History
Davies Tanner has established itself as a specialist PR agency for the business events sector, with a 30-year history of working with venues, hotels, events, trade shows and destinations.
The agency works with organisations seeking to build their brands, strengthen their reputations and connect with relevant audiences through strategic communications.
Its specialist brands include DT, The Audience and The Business of Events, extending its activities across PR, communications, industry engagement and business events-related initiatives.
The addition of Tracy Halliwell to the senior team is expected to further strengthen the agency’s position within the business events communications landscape.
Growing Importance of Strategic Communications
The appointment comes at a time when the global business events sector is placing increasing importance on strategic communications and stakeholder relationships.
For destinations and venues, effective communications can play an important role in promoting facilities, attracting event organisers and building relationships with industry partners. For exhibitions and trade shows, communications strategies can help increase visibility, engage stakeholders and demonstrate wider economic and industry value.
Davies Tanner’s focus on exhibitions, events, venues, hotels and destinations positions the agency within several interconnected areas of the business events ecosystem.
New Role Effective From October 2026
Tracy Halliwell will officially begin her role as Non-Executive Director and Special Advisor at Davies Tanner on 1 October 2026.
Her appointment brings together her extensive background in tourism and business events with Davies Tanner’s specialist expertise in PR and communications. The agency will look to use her experience and industry connections as it continues to develop its services for clients in the UK and international markets.
The appointment also reflects the continuing importance of experienced industry leadership as destinations, venues, exhibitions and business event organisations navigate an increasingly competitive global marketplace.
Tracy Halliwell Appointment Adds Industry Expertise
With two decades of experience at London & Partners and a career focused on tourism, conventions and major events, Tracy Halliwell brings substantial sector knowledge to her new position at Davies Tanner.
Her responsibilities as Non-Executive Director and Special Advisor will include supporting the agency’s strategic development and contributing expertise across areas such as industry engagement, advocacy and destination promotion.
For Davies Tanner, the appointment adds another experienced voice to its senior team as the agency continues to expand its reach across the business events sector.
The new role begins on 1 October 2026, marking the next stage in Tracy Halliwell’s long-standing involvement in tourism, destinations and the international business events industry.
